Does A Keyword Domain Translate To Any SEO?

“Will a domain (i.e. ColoradoPaving.com) make my company more visible in search results than my competition?” It’s a common question and it’s based upon an uninformed view of how & why search works. Search engines, including and especially Google, have a sincere interest in satisfying every single person that searches. The reason is simple: we expect Google to give us the best answers available on the entire world wide web when we search. If not and consumers stopped visiting Google then its’ advertising business, which counts on 1 in every 10 visitors to click and Ad’, would fail. If their advertising business failed they might cease to exist.

Google, obviously, does not wish to fail. It must rely on finding then providing the best answers possible to keep people searching and, if so, their advertising business can work. Google can never simply rank a ‘keyword domain name’ high when serving results up for a search. Unless a website located at that keyword domain (i.e. NJLawyer.com) offers some of the best answers to a search how could it possibly satisfy the consumers, needs?

 


Focus On Answers & Information, Never A Domain! 

In fact a business can certainly succeed without a keyword based domain. It is a web presence, based upon the merit of its’ content, that succeeds. According to Matt Cutts (video above) a keyword based domain can matter, but not unless many other factors are in play. So while he admits the Google algorithm may place some weight [e.g. maybe it is 1 of 200+ ranking signals] on a keyword domain when ranking competitive websites & pages he also explains: 

  1. While it may support rank some, there is no guarantee it will even be used as a competitive signal. The goal is always to rank a website and its’ pages based upon the content. Rank uses popularity/ measured use of the content, relevant back-links to it, social references and so much more. 
  2. While a domain is highly brand- able and not necessarily always keyword based, (i.e. Yahoo, Amazon, etc.), it is always the content and measure- able reaction to it that separates a ‘keyword domain’ from a random one in search results. 


So if you have a good keyword based domain – use it!, BUT place the effort and focus on building a website that consistently delivers content good enough to get measurable interest from people looking for good answers!

Post re- published form its original date: 08 / 01 / 2011 

On Page Keyword Use Tactics For Better Page Rank

Keyword Use Factors Page RankThese are the most important keyword- use tactics for improving the Search Engine Rank of your website pages:

1. Keywords in a Page Title Tag

By leveraging targeted keywords (or key phrases) in a page’s meta title tag you may improve page rank for the page 

2. Keywords in a Page’s Text

By using targeted keywords and phrases throughout the text of the page, albeit NEVER keyword stuff, you may improve page rank for that page

3. Relationship of a Page’s Text/ Content to its Keyword Emphasis

By leveraging useful informative content in a page that supports it’s targeted keywords (or key phrases) we should be able to improve page rank, or better yet Google’s algorithms looks for copy in support of a subject focus in order to decide if the page is truly useful to a human being

4. Keyword Use in a Page’s H1 Tag

By leveraging a page’s primary header or H1 tag (see above H1: ‘On Page Keyword Use Tactics For Better Page Rank’ ) in support of targeted keywords you may improve page rank for that page

5. Keyword Use in a Domain Name

Leveraging targeted keywords in the actual domain name may improve page rank, BUT (important!) this signal only works in support of and takes a back seat to all of the above & what follows in content

6. Keyword Use in a Page’s URL

Leveraging targeted keywords in the web pages URL may improve page rank for the page

7. Keyword Use in H2, H3 Tags

Leveraging secondary header H2, H3 tags in support of a page’s targeted keywords may improve page rank for the page

8. Keyword Use in Picture Image Alt Tags and Titles

Using target keywords inside the image ‘alt HTML tags’ as well as image file name (i.e. SeagirtNJHome.jpg) may improve page rank for the pages that contain them

Google, for instance, doesn’t always crawl everything on a page. Search Engine crawling itself can be influenced by several different factors, so be diligent on all of the above! Any one tactic can easily be the difference for when and if that qualified lead finds you! For more ‘search engine optimization’ tips keep an eye on our Blog

We’ve written about the importance of a) getting reviews , b) how the law sees a business that fakes reviews, not to mention c) management of negative reviews, but what is rarely discussed is an OPPORTUNITY that lies in the d) response to a review. An important element of ‘reputation management’ is, in fact, a response to a review(good or bad). A business must understand that it is speaking less to the reviewer than to the entire public of prospective buyers. And because review content can influence consumers when they search, it only makes sense the Google algorithm also uses that content as a ranking signal.

How we respond matters to more than just the reviewer, good or bad, so let’s review ‘best practices’ and maximize those benefits to an overall digital marketing strategy.


Tips For Responding To Reviews

 

1. Acknowledge The Reviewer In A Response

– By using a reviewer’s name the business owner not only grabs that reviewers’ attention, but it acknowledges her personal thoughts. It simultaneously demonstrates accessibility to the public, likely appreciated by both!

2. Acknowledge Details In A Response

– By acknowledging details of the review in a response, the business demonstrates a genuine interest in what that person thinks. By taking the time a business also shows a reviewer, as well as the public, commitment to customer service.

3. Offer Advice Related To The Review In A Response

– By offering advice based upon details of the review in a response, the reviewer and the public may become aware of other options. It’s possible that advice will generate more and future interactions, if not transactions.

4. Use Target Keywords In A Response!

– According to Moz’s 2017 survey of local search ranking factors, reviews are a signal that influences how businesses rank locally. Being we all know Google uses reviews as one of their (200) signals for ranking companies and their content, it’s good logic they are reviewing the keywords in that content as well. While we cannot control what our reviewer says, we can use our ability to respond to add keywords! Note: a rule we should all live by with SEO is the content needs to be good enough for humans to be good enough for search engines. So when writing a review response, be careful to only use those keywords specifically related to the review exchange. Do not ‘keyword stuff’ and be sure that you yourself would trust that response before adding it. If so we can all incrementally improve our performance for those target keywords in search engine results!


Any questions about reviews or reputation management, please do not hesitate to get in touch. And ask us about Local SEO best practices – increased visibility, traffic and lead capture performance!

It’s no surprise to read that without good content there is no competitive search engine optimization (= no SEO). Any chance of competing for visibility in search results begins with content, so let’s define a type of content you may not have heard about called evergreen’, ‘geographic tree’ or even ‘anchor’ content‘. Really just buzzwords in content strategy, the practice has proven to be a key factor in the battle for search visibility. ‘Evergreen content’ is a page (or post) that is NOT necessarily timely so much as it is informative; this content should remain relevant to a degree that it stands the test of time!


What Does Evergreen Content Offer?

Because it will always be considered up-to-date, in theory, ‘evergreen content’ will always be of primary interest to visiting readers. With detail, it should define authority for subjects your company is the leader for. In cases where being relevant in a particular area ( i.e. county, town or city ) is important, evergreen content will define authority for that area or geography.

In contrast, “Current Pay Per Click Advertising Best Practices” is not a good example because it’s meant to be relevant right now. In this case, a blog post might be better suited due to its date- stamp or timely emphasis. Current, by definition, is about things going on NOW and so, for instance, “Current Link Building Best Practices” have become less relevant as platforms & strategies advance or change.

Top Evergreen Content Examples Might Include:

  • Defining A Product or Service
  • Frequent Question & Answers
  • Tutorials Or “How To” guides
  • Useful Resource Lists
  • Support With Related Laws
  • Industry Terminology Definitions
  • Geographic Authority For A Product or Service In A Particular Area (i.e. if you vie for business in the city of Kalamazoo, you must have content saying so) 

Be careful! Even an evergreen topic can change ever so slightly, so periodic reviews in order to be sure they remain 100 percent correct is recommended.

Evergreen Content Does Not Include

  • Evergreen content is not news
  • Evergreen content is not statistics
  • Evergreen content is neither seasonal
  • Evergreen content is no trend
  • Evergreen content is NEVER a bunch of random subjects sprayed all over one page
  • Evergreen content should always be comprehensive coverage & subject specific, so it can stand the test of time!

The chance of competing for visibility in search engine results pages begins with content. When it’s capable of remaining useful to many, if not most, visiting readers for a great deal of time then the likelihood it will motivate signals (i.e. time spent on page, links to the page, bookmarks, likes, shares, pins) search engines use to rank content is much greater.

Needless to say, evergreen content has become an important competitive content strategy that will improve your SEO! Get thinking about what you are authoritative for ( for support see Copywriting | Blogging Services ) and if SEO Services are necessary. Contact Kinetic Knowledge for a consultation!