Are You Using Slugs For Your SEO?


nj digital marketingThere’s an SEO tool in your website editor known as the ‘Slug. If you aren’t familiar with it, this tool offers a custom- configurable part of a page URL. Slugs are the words that follow the primary domain name URL & a front slash used to describe a page. The Slug can be the friendly version of a longer maybe less specific page title, otherwise automatically added to the end of a permalink.

Here’s a quick look at how to leverage ‘Slugs’ in your page URLs for better SEO:



Example Of A Potentially Better Slug

While you may wish to write page titles that help motivate human engagement, the same is not necessarily best for simple SEO- friendly URLs. For example, a custom permalink with keyword-targeted slug might be: ‘’, whereas, when there is no effort to customize most website software grabs the entire page title. Maybe that looks something like this:’.

Overriding the page title with a Slug can simultaneously shorten the URL, target specific keywords, and make it easier to use. WordPress, for instance, offers a number of opportunities to improve the presentation of content for both humans and search engines. Depending on your targeted keywords, Slugs makes it possible to serve them both!



We’ve all searched for a product or a service and hoped for good pictures that illustrate that product or service. As the old adage goes: a picture is worth a thousand words. How true it is in advertising and marketing!

Images and SEO can be aligned! Illustrative images draw people to whatever you may be selling. Be it real estate or window blinds, home inspection or paving and road construction services, decorative ironwork, antique furniture and or dog walkers – images appeal to a customer’s emotional attraction.

And so when mages attract attention, it is likely they increase the kinds of activity search engines count as competitive signals. Things like engagement, time spent on pages, visiting other or more pages and being the choice in search results all matter.

Like our furry friend and his selfie here – an emotional attraction to many for sure!


Wordy marketing and advertising can be instructional but is not appealing to the average consumer. Catchy imagery will go a long way toward making the words come alive. Of course, pictures should be well chosen and readily apply to the very words on a page.

Naturally, useful content leveraging targeted keywords needs to be present along with these visuals. Keywords are what drives search visibility and thereby helps to bring prospective consumers to a website and a product or service page. Pictures can attract visitors, for instance when they are indexed, and then hold interest and even prompt folks to get in touch!

Informative content, with carefully placed keywords, and impacting PICTURES, named for those same keywords, is of optimum value to marketers. Google – everyone’s favorite search engine – puts a lot of stock in content and it indexes the images when able.  As do other search engines, as well as social media sites. When possible, video imagery is a step up in this regard. They all love imagery, if not video, obviously because it is so favored by their users = the consumer.


  1. Images are simply appealing
  2. Images support structure for different subject-parts of a page
  3. Images improve SEO when the file is named and descriptive alt-tags are used
  4. Images support visual understanding
  5. Images lead for impact in social media
  6. Images make subjects you promote more memorable



Kinetic Knowledge offers experience in copywriting as well as for carefully choosing and optimizing the images that support it. We also offer on-location photography. We welcome a conversation about a program that will lead prospective clients to you.

Does A Keyword Domain Translate To Any SEO?

“Will a domain (i.e. make my company more visible in search results than my competition?” It’s a common question and it’s based upon an uninformed view of how & why search works. Search engines, including and especially Google, have a sincere interest in satisfying every single person that searches. The reason is simple: we expect Google to give us the best answers available on the entire world wide web when we search. If not and consumers stopped visiting Google then its’ advertising business, which counts on 1 in every 10 visitors to click and Ad’, would fail. If their advertising business failed they might cease to exist.

Google, obviously, does not wish to fail. It must rely on finding then providing the best answers possible to keep people searching and, if so, their advertising business can work. Google can never simply rank a ‘keyword domain name’ high when serving results up for a search. Unless a website located at that keyword domain (i.e. offers some of the best answers to a search how could it possibly satisfy the consumers, needs?


Focus On Answers & Information, Never A Domain! 

In fact a business can certainly succeed without a keyword based domain. It is a web presence, based upon the merit of its’ content, that succeeds. According to Matt Cutts (video above) a keyword based domain can matter, but not unless many other factors are in play. So while he admits the Google algorithm may place some weight [e.g. maybe it is 1 of 200+ ranking signals] on a keyword domain when ranking competitive websites & pages he also explains: 

  1. While it may support rank some, there is no guarantee it will even be used as a competitive signal. The goal is always to rank a website and its’ pages based upon the content. Rank uses popularity/ measured use of the content, relevant back-links to it, social references and so much more. 
  2. While a domain is highly brand- able and not necessarily always keyword based, (i.e. Yahoo, Amazon, etc.), it is always the content and measure- able reaction to it that separates a ‘keyword domain’ from a random one in search results. 

So if you have a good keyword based domain – use it!, BUT place the effort and focus on building a website that consistently delivers content good enough to get measurable interest from people looking for good answers!

Post re- published form its original date: 08 / 01 / 2011 

On Website Page Keyword Tactics For Better Page Rank

Keyword Tactics Factors Page RankThese are the most important keyword tactics for improving the Search Engine Page Rank of your website pages:

1. Keywords in a Page Title Tag

By leveraging targeted keywords (or key phrases) in a page’s meta title tag you may improve page rank for the page 

2. Keywords in a Page’s Text

By using targeted keywords throughout the text of the page, albeit NEVER stuffed, you may improve page rank for that page

3. Relationship of a Page’s Text/ Content to its Keyword Emphasis

By leveraging useful informative content in a page that supports it’s targeted keywords (or key phrases) we should be able to improve page rank, or better yet Google’s algorithms looks for copy in support of a subject focus in order to decide if the page is truly useful to a human being

4. Keyword Use in a Page’s H1 Tag

By leveraging a page’s primary header or H1 tag (see above H1: ‘On-Page Keyword Use Tactics For Better Page Rank’ ) in support of targeted keywords you may improve page rank for that page

5. Keyword Use in a Domain Name

Leveraging targeted keywords in the actual domain name may improve page rank, BUT (important!) this signal only works in support of and takes a back seat to all of the above & what follows in content

6. Keyword Use in a Page’s URL

Leveraging targeted keywords in the web pages URL may improve page rank for the page

7. Keyword Use in H2, H3 Tags

Leveraging secondary header H2, H3 tags in support of a page’s targeted keywords may improve page rank for the page

8. Keyword Use in Picture Image Alt Tags and Titles

Using target keywords inside the image ‘alt HTML tags’ as well as an image file name (i.e. SeagirtNJHome.jpg) may improve page rank for the pages that contain them

Google, for instance, doesn’t always crawl everything on a page. Search Engine crawling itself can be influenced by several different factors, so be diligent on all of the above! Any tactic can easily be the difference for when and if that qualified lead finds you! For more ‘search engine optimization’ tips keep an eye on our Blog