Search Engine Market Share – Where Will Consumers Be Searching?Data Showing Why Business Must Use SEO

So where will consumers search for your business in 2021? Some timely US-compiled December 2019 to December 2020 data here from focused on where consumers search the most. Better yet, from what search engine will the new business leads most likely come to your business?


  • All Platforms: Google 87.81% > Bing 6.45% > Yahoo 3.05% > DuckDuckGo 2.3%
  • Mobile Devices: Google 94.48% > DuckDuckGo 2.25% > Yahoo 1.94% > Bing 1.13%
  • Desktop PCs: Google 80.41% > Bing 12.24% > Yahoo 4.44% > DuckDuckGo 2.28%
  • Tablets: Google 77.72% > Bing 15.27% > DuckDuckGo 3.6% > Yahoo 3.17%

And while it may be obvious that Google is still the dominant search engine, it’s not wrong to wonder if Bing or DuckDuckGo are gaining traction or share with consumers. It’s why we decided to check and write it up for those of you who might be interested. 

More Consumer Search & Lead Generation Data

According to Small Biz Genius (January 2021) not only do 70-80% of all search users ignore paid search advertisements – completely, but a lead driven by SEO is 8X more likely to become a paying customer than those generated through an advertising campaign! And while we believe 80% of your competition is not using SEO, 61% of marketers surveyed by SBG actually say that in 2021 SEO is their top inbound marketing priority. Also relevant to business owners operating in a particular geographic region- 46% of all Google searches are locally motivated.

Search engines actually generate 300% more traffic to websites than social media. And while most people don’t go into the social networks to then jump out to a website, driving them out to a website is why a lot of marketers post and advertise on social networks. What’s more, 51% of all website traffic (that can be tracked) comes from a search engine. So whether you post to or advertise on the various social media websites, the total combined traffic they drive to a website is still a great deal less than from search. It’s an important detail because when someone searches they have intent; folks with intent can be qualified as genuine lead opportunities. Whereas with advertising the interaction begins as an interruption with folks (mostly) reviewing what friends, family, and various interesting people are up to.

To be clear, advertisers aren’t waiting around for leads to come and find them. There’s good reason to go find potential leads in a social network like Facebook; to brand and to connect, but this post is about why search should be in your marketing mix. This data not only shows where they go to search but also that targeting a person already searching for what you have to offer must be a 2021 priority, regardless of whether or not you also advertise. 

Better SEO Support

Based in Monmouth County, NJ, Kinetic Knowledge is a full-service digital marketing firm offering small business SEO, website design, website fix & troubleshooting, website host & management, social media, graphic design, content, and custom webmaster service solutions. Give us a call to learn more about our services. We can be reached at 732-722-5915 or visit us online at

Does Social Media Support SEODoes Social Media Support SEO

Business owners often ask us is, “does social media support SEO?” Back in 2014 Google’s Matt Cutts said that social activity, signals like the no. of Facebook likes and Twitter followers (i.e. an entity’s authority & influence), did NOT affect search rankings. Marketers had been going forth believing that social following, as a signal for trustworthiness & quality, was factored in by Google’s search algorithm. And yet several leading authorities on the subject of Google search results continued to argue that, while social media might not be a direct factor, it certainly influenced competitive SEO rank. So, for SEO-focused marketers, what is it? Let’s have a look at how social media signals can matter, regardless of the no. of people that follow a particular business.

Top 4 Ways Social Media Can Support SEO

1. Social Network Account Post’ Outbound Links

In contrast to the statement Cutts made in 2014, he also said that Google does crawl social media accounts to the degree it is allowed. He said that if something occurs in Facebook or Twitter, for instance, that Google can crawl then it may return that as a part of a search result. And so while the authority of a social account may not impact search rank, links published in a social media account post… just might. Meaning those links from social account posts can be seen as credible back-links to a website page and thereby influence a website page’s rank for various keyword searches.

2. Social Network Account Profiles in Search Engine Results

Social network pages (i.e. Facebook Business pages) can show up in a search result for that brand. In fact, social network pages are often up towards the top of those brand-driven search results. And if social network pages matter to Google enough to show them in results when people search a brand, well then it matters to have those pages set up with current information and active useful content.

3. Social Networks Offer Search

While most people go to Google, maybe some to Bing and others, when they want to search – social networks also offer search. Albeit, the results are strictly content found in that social network, and that rarely includes the depth that a web page or pages offer. And/but so if a person who frequents Facebook, and there are a lot of people who do, decides to search in Facebook … well then it pays to be set up with current information, active useful content, and also links back to website pages. So far as this point goes, search engine optimization can and maybe should include social network pages prepared for social media searches. And by the way, YouTube is not only a place to host video content – it is a search engine too!

4. Search Algorithms Change

What Matt Cutts said in 2014 doesn’t necessarily reflect on ‘algorithmic changes’ made more recently. Social media seems to get bigger all the time, so how a search engineer factors social network pages, activity, following, and content into their algorithm may change from year to year. And Cutts represented Google, but his comments don’t reflect on how Bing’s algorithm (nor DuckDuckGo’s, for that matter) ranks content.

Will Social Media Support SEO More In The Future

Search Engines cannot sit still: in fact, the effort to answer queries usefully has got to be an ever-evolving process that adjusts to the way people use the Internet. If not, Google may find itself losing ground to upstarts like DuckDuckGo. People use the web to build relationships, reach audiences, and to share ideas. It is, in effect, social … and so as SEO-focused marketers – we have to follow suit! At a minimum, maintain your social media accounts with accurate up to date information and maybe use posts as a means to share current information PLUS links back to your website pages.

PS: We speak with a lot of business owners who haven’t necessarily thought about how a social media presence, including posting activity, is different from social media advertising. None of the above refers to social media advertising, so much as it does just having an accurate consistent (with a web presence, including website) Social network page and posting presence.

Does SEO Work?

Small Business SEO NJ

Target Search Results – Does SEO Work?

We often receive calls from business people highly uninformed about their web presence. They want to know:

Does SEO work?
How can our business get
visitors and leads online?
How do we help folks searching somehow find us?

How do they know who we are, what we do, and/or where we do it?

When these business people decide to look into SEO service, it is inevitably because they realize their web presence is not visible to people that search.

Does A Website Equate To SEO?

A website with good content is a crucial part of the equation, but just having a website does not necessarily mean that anyone will visit. And while various types of website software (WordPress for instance) offer on-page SEO tools, it is only the actual use of them that is going to matter competitively.

Ultimately we must have the attention of search engines first before we can then become visible to qualified (by their search effort) consumers. Website pages MUST be optimized for search engines, but off-website signals (i.e. Google My Business)will also be necessary to rank them high. How much competition there is will factor into how many signals are necessary to become MORE competitive & rank higher for target keywords. When in panic mode we often want a resolution fast and, unfortunately, that’s NOT how SEO or search engines work. Granted some keyword targets are less competitive, but we’ve got to continuously schmooze GOOGLE to rank for our keyword targets; we’ve got to impress with the most useful content, including various on and off-website signals the search engines use to compare our businesses to the competition!

Realistic Expectations About Having Good SEO

There are many areas of SEO: you may build the most beautiful website ever, but it’s not enough. Worse, search results never stop changing (see: What is the Google Crawl?). You must execute fundamental SEO best practices including keyword-optimized content, internal page-linking, quality inbound links from other websites, quality outbound links to demonstrate supporting content, accurate listings & citations, and depending on how competitive for the keywords in a particular business discipline, quite possibly more.

Search engines are way ahead of you! They look for compliance with a set of quality guidelines and so many signals, not to mention the popularity of your content versus the competition. And popularity is not paying someone to build 1,000 backlinks anymore; that is going to be identified as spamming and do more harm than good. Actually being chosen from a set of results and then having those people spend time on your pages is an example of a signal that will improve rankings.  

Should My Business Invest in SEO?

You may be asking, Why should I invest time or money into SEO if it’s going to take a little time to produce results?” You may decide not to implement an SEO strategy, but your serious competitors certainly will. Genuinely qualified leads are not waiting to be interrupted by an advertisement; they are actually searching for what they want AND for what you offer. No SEO and you won’t be there for them, but some of your competitors will.

If you want immediate visibility try some advertising, just know that versus SEO it is an interruption and leaves nothing. If you want to have the type of web footprint that will allow consumers to find their way to your website often, on their terms & timeline, you will need SEO. If you want something to last so more leads can find it, you need SEO. Whether you are a brick and mortar business or 100% web-based, your web presence needs to be available for the people already considering your product, your service, and/or your brand.

80% of all consumers research businesses online before every buying and so those of us who fail to implement an SEO strategy will ultimately fail to capture the most qualified consumers on the web.

Better Local SEO Services

monmouth county nj seo services


Based in Monmouth County, NJ, Kinetic Knowledge is a full-service digital marketing firm offering small business SEO,  website design, website fix & troubleshooting, website host & management, social media, graphic design, content, and custom webmaster service solutions. Give us a call to learn more about our services. We can be reached at 732-722-5915 or visit us online at

Business Citations And Directory ListingsCitations And Directory Listings | Google Listing Local SEO

For your business information, citations and directory listings are off-website references that typically include name, address, phone number (e.g. NAP), hours of operation, website URL, and more. In many cases, depending on the directory, there are options for enhanced detail information.  These references will support a business’s competitive SEO and entry into both the ‘map pack’ and organic areas of a search results page.

What Citations And Directory Listings Do For Your Business


Have you ever wondered why competitors rank high in search results for local keywords? For many local businesses, SEO is undermined by its listings because the owners have either ignored or simply allowed these references to become inconsistent.

Sure, there are an enormous no. of signals that Google counts when comparing your business to the next one so listings are not the only signal, but one important detail the serious local small to medium-sized business can use to improve its local SEO is by getting its listings and citations under control, detailed and fully accurate!

Wait, what was that? People search and find business websites on Google, SO WHY would a business owner with a website bother chasing other directory listings & citations? Or better yet, how many people ever search for a “Home Builder” on,, or Mostly, they don’t; however, Google is a search engine (albeit it also offers a business listings directory of its own) that is looking to satisfy every person’s search in the best way possible.

Google & Bing actually scrape these third party business directories in order to take the consistency & accuracy of your citations and directory listings into account when determining whether or not to include your business in locally relevant search results. They mean to find and then compare the most relevant information available on any subject, locally. When there are lots of accurate references to a particular business, especially when those references are consistent with the website’s info, that is where citations can add a great deal of value.

Logically, a business with a lot of accurate citations online will have a far better chance of ranking high in Google local search results because those references help to demonstrate an accurate local presence. And while Google isn’t disclosing which listing sites they trust or value the most, you can certainly do a quick business-specific search and draw your own conclusions. Many of the ‘search and directory site listings’ for that business are going to be there, especially Google!

Getting Your Business Listings & Citations RightLocal Ranking Factors Directory Listings And Citations


But who has the time to register, then manage verification and a per-directory learning curve of options in order to get more listings? Who has the time to update them, for instance, when a phone number changes? It’s even more challenging when you consider that no one knows which citations truly matter to Google, so where is an investment of time best spent?

It’s where a service like ours shines! It is also an easy way to build back-links safely, without running the risk of raising red flags. And while Google doesn’t necessarily count all listing back-links, its algorithm certainly counts some of them!

Our Listing Citation Service Benefits

For some, the management of listings is welcomed support. We can add a business’s information to most of the large meaningful search & directory listing sites, accurate & detailed. It will not only support a better competitive set of signals needed for higher Search Rankings but potentially more leads and customers. Check out our service, which can add that all PLUS a great deal more for your marketing mix! Also note, our Local Business SEO plans include Citations and Directory Listings!