Content for New Jersey Business Owners

Geo Targeted Business Owners 

 

Content is the cornerstone of any competitive web presence. The goal must always be useful information that discerning potential buyers will appreciate. Useful information that demonstrates authority to a search engine will simultaneously support a visiblity connection to those same potential buyers – when they search. For MOST business owners that authority is neither worldwide nor national, but local to a particular geographic area. And so for the locally targeted business owner, using geography in content – matters!

Consumers often search for answers on what they need or want AND where they wish to get it (i.e. Sacramento CA Blacktop Contractor). For the business owner who diligently creates locally specific content signals & pathways, the reward can be the most qualified website traffic, leads and new business!

Geo- Targeted Content

Defining one’s authority for service in particular towns and/or counties, maybe a page dedicated to the subject of “Home Builder Bergen County NJ”, is a method for appealing to a searching homeowner who happens to live in that county. These pages should represent the major towns or counties the business serves and they should certainly define a body of knowledge or experience for that given town and/ or county.

There are also going to be best types of content for a business serving consumers in a particular geography. For instance, a home builder has a better reason for photographic content than maybe a home inspection services company, but the latter shouldn’t rule out the use of imagery. To detail potentially harmful and safe forms of mold common to a local area using imagery is likely something homeowners in that local area are looking into. Local details in content can easily be the difference in converting a local buyer.

Local Business Authority And Geo- Targeted Content !

The chance of competing for visibility in search engine results pages begins with content. And properly executed Geo- targeted content can be a successful competitive strategy for business owners concerned with a particular radius of operation! Think not only about what you are authoritative for, but where and if SEO Services can help. Contact Kinetic Knowledge for a consultation today!

Does A Keyword Domain Translate To Any SEO?

“Will a domain (i.e. ColoradoPaving.com) make my company more visible in search results than my competition?” It’s a common question and it’s based upon an uninformed view of how & why search works. Search engines, including and especially Google, have a sincere interest in satisfying every single person that searches. The reason is simple: we expect Google to give us the best answers available on the entire world wide web when we search. If not and consumers stopped visiting Google then its’ advertising business, which counts on 1 in every 10 visitors to click and Ad’, would fail. If their advertising business failed they might cease to exist.

Google, obviously, does not wish to fail. It must rely on finding then providing the best answers possible to keep people searching and, if so, their advertising business can work. Google can never simply rank a ‘keyword domain name’ high when serving results up for a search. Unless a website located at that keyword domain (i.e. NJLawyer.com) offers some of the best answers to a search how could it possibly satisfy the consumers, needs?

 


Focus On Answers & Information, Never A Domain! 

In fact a business can certainly succeed without a keyword based domain. It is a web presence, based upon the merit of its’ content, that succeeds. According to Matt Cutts (video above) a keyword based domain can matter, but not unless many other factors are in play. So while he admits the Google algorithm may place some weight [e.g. maybe it is 1 of 200+ ranking signals] on a keyword domain when ranking competitive websites & pages he also explains: 

  1. While it may support rank some, there is no guarantee it will even be used as a competitive signal. The goal is always to rank a website and its’ pages based upon the content. Rank uses popularity/ measured use of the content, relevant back-links to it, social references and so much more. 
  2. While a domain is highly brand- able and not necessarily always keyword based, (i.e. Yahoo, Amazon, etc.), it is always the content and measure- able reaction to it that separates a ‘keyword domain’ from a random one in search results. 


So if you have a good keyword based domain – use it!, BUT place the effort and focus on building a website that consistently delivers content good enough to get measurable interest from people looking for good answers!

Post re- published form its original date: 08 / 01 / 2011 

On Page Keyword Use Tactics For Better Page Rank

Keyword Use Factors Page RankThese are the most important keyword- use tactics for improving the Search Engine Rank of your website pages:

1. Keywords in a Page Title Tag

By leveraging targeted keywords (or key phrases) in a page’s meta title tag you may improve page rank for the page 

2. Keywords in a Page’s Text

By using targeted keywords and phrases throughout the text of the page, albeit NEVER keyword stuff, you may improve page rank for that page

3. Relationship of a Page’s Text/ Content to its Keyword Emphasis

By leveraging useful informative content in a page that supports it’s targeted keywords (or key phrases) we should be able to improve page rank, or better yet Google’s algorithms looks for copy in support of a subject focus in order to decide if the page is truly useful to a human being

4. Keyword Use in a Page’s H1 Tag

By leveraging a page’s primary header or H1 tag (see above H1: ‘On Page Keyword Use Tactics For Better Page Rank’ ) in support of targeted keywords you may improve page rank for that page

5. Keyword Use in a Domain Name

Leveraging targeted keywords in the actual domain name may improve page rank, BUT (important!) this signal only works in support of and takes a back seat to all of the above & what follows in content

6. Keyword Use in a Page’s URL

Leveraging targeted keywords in the web pages URL may improve page rank for the page

7. Keyword Use in H2, H3 Tags

Leveraging secondary header H2, H3 tags in support of a page’s targeted keywords may improve page rank for the page

8. Keyword Use in Picture Image Alt Tags and Titles

Using target keywords inside the image ‘alt HTML tags’ as well as image file name (i.e. SeagirtNJHome.jpg) may improve page rank for the pages that contain them

Google, for instance, doesn’t always crawl everything on a page. Search Engine crawling itself can be influenced by several different factors, so be diligent on all of the above! Any one tactic can easily be the difference for when and if that qualified lead finds you! For more ‘search engine optimization’ tips keep an eye on our Blog

Reviews On Google Listings The Power Of Client Reviews

Are you a business owner that doesn’t do much advertising? Maybe you rely on a ‘word of mouth’ method? If so, be sure and leverage the raw power of customer reviews. Do it not only to demonstrate a local presence in a way that mimics good old ‘word of mouth’, but because search engines like Google will reward it!

For example, what could be better for business than a prospective client seeing others singing your praise out in the open? 80% of consumers say they research a business, product or brand online before purchasing. 90% say online reviews influence their buying decisions. So go to Google.com and type in the name of your business plus town & state. It’s likely results will include your ‘Google Listing’ on the right sidebar, including if you haven’t created one. If not already, you can get control of it by verifying your Google ListingAnd by the way, ‘Google Listing’ reviews play a significant role in local search engine rankings (i.e. website content ranks better when reviews reinforce the brand). Folks, if you’re not set up to ask for good client reviews you are missing a huge opportunity!

However Faking Reviews Qualifies As ‘False Advertising’ By Law

There’s one small catch with reviews and that is they should be real! Reviews should come from people who have actually visited the business, used the product or experienced the service. A business owner may consider paying someone to generate false reviews and there are certainly companies offering to generate them; however, business owner be aware that other business owners have been prosecuted for it. September 2013 NY Attorney General Schneiderman announced that 19 companies, some local businesses and some SEO and/or marketing firms, would pay fines of up to $350,000 for their role in soliciting and writing fake online reviews. It’s known as ‘Astroturfing’, and it qualifies under the law as false advertising! Here’s part of what Schneiderman had to say in a press release:

“Consumers rely on reviews from their peers to make daily purchasing decisions on anything from food and clothing to recreation and sightseeing. This investigation into large-scale, intentional deceit across the Internet tells us that we should approach online reviews with caution. And companies that continue to engage in these practices should take note: “Astroturfing” is the 21st century’s version of false advertising, and prosecutors have many tools at their disposal to put an end to it.”

Online reviews are deemed so powerful and necessary for any business (small or large) that the act of writing or having fake reviews written for a company resulted in legal action. In fact, it culminated in multiple companies paying hundreds of thousands of dollars in fines.


How Can Your Business Get More Good Reviews?

If you’re going to stand by the trusted word of mouth advertising strategy- you may still need to get into the digital age. To do so develop and execute a plan that targets satisfied customers and asks them to write a review for your business online. Here are some tips:

1)     Create an email template to send to a satisfied client after they leave your business.  The template should thank them for their patronage and ask them to leave an online review.

2)     Make it easy for them. Set up a reviews page, from it provide a direct link to your Google+ local account where they can easily leave the review. Don’t expect people to fish around online trying to find it. If you don’t know how to find it, ask us.

3)     Develop a way to follow up with customers to see if they leave a review or send a gentle reminder to do so. Consider creating a spreadsheet to help you track this. Again, if you need help do not hesitate to ask.

4)     Set a goal for yourself to obtain a certain amount of reviews each month. You can track this in the spreadsheet.

5)     And don’t forget, there are a series of other Local SEO factors that (combined with good Reviews) can really make things explode for your business!

Online reviews musts become a component of your local SEO strategy along with locally targeted content development, social media management, consistent off- website listing citations and more. If you need help with a plan give us a call at 732-722-5915.


About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full service digital marketing agency offering custom website design, SEO, social media management, ghost writing, graphic design, print advertising design, e-commerce and custom app solutions. Visit us online at www.kineticknowledge.com