Yellow Labrador NJ Shore | Kinetic KnowledgeDo Your Images Drive Traffic?

A regular exercise here at Kinetic Knowledge is to review traffic analytics. Sure we look at the page view counts, but 1) where people come from, 2) what they were looking for and 3) what content interests them the most … is the powerful information we can really use! Strangely enough, we find our images are generating traffic?!

You may or may not know it, but search engines aggressively index and people often search … images! It’s proven that good pictures can drive visitors deeper into your website’s content – raising the odds for conversion, but what if those same images could attract them to your website in the first place?!

The 4 Fundamentals Of Image Optimization

Image Optimization Best-Practice #1: Descriptive File Tags

When loading an image up to your website FIRST be sure to save it with a descriptive file name. What is a descriptive file name? It’s certainly not ‘D%22DannyAdams%20PIC_CofC1.jpg’, but take this (digitally produced) file name and re- save it to your desktop as ‘Downtown-Gatlinburg-TN.jpg’ or maybe ‘Navesink-Theme-For-WordPress.jpg‘ and it becomes easy for search engines to identify & index (demonstrated in the video below)!

Image Optimization Best-Practice #2: Descriptive Alt Tags

Good websites offer a means to tag and/ or describe image files (without having to know page code techniques) and YOU should be in the habit of using them! The ‘ alt ‘ attribute is important because it is acquired into website code as a description of the image. Using the above Gatlinburg TN example, a descriptive alt tag might look something like this <img src=”Downtown-Gatlinburg-TN.jpg” alt=”Main Street View Downtown Gatlinburg TN”> or with the dog above …  alt=”Yellow Labrador NJ Shore”> . And when possible, descriptive title and caption attributes will also support. WARNING! Do not keyword stuff the alt tags because search engine algorithms are not stupid!

Image Optimization Best-Practice #3: Descriptive On Page Context

The page where an image lies, particularly the content around the image, will also provide search engines with descriptive subject matter information. Try to place images near relevant text. For (a bad) example, placing a Polar Bear’s picture on a page about ‘Waikiki HI Real Estate‘ sends a confusing message to search engines who are only interested in indexing information correctly for their searchers! My image of the dog above, again, may NOT be the best example. 

Image Optimization Best-Practice #4: Anchor Text Links

Back links to a page on your website buried in descriptive anchor text reflect how (in theory) another person views that page, including its images! While * organically * you can’t control how others will link to your pages, you can certainly use the practice within you own site. For instance, I am burying a link in the phrase ‘ Anchor Text ‘ here to a page describing best practice. And there’s nothing wrong with this practice, it can improve user experience. Search engines more than ever before strive to reward content that demonstrates good user experience!

NOTE: While it’s no longer the only search engine, Google can index the following image types: BMP, GIF, JPEG, PNG, WebP and SVG.

This video above specifically describes best practices for upload to and optimization of images in WordPress.

Any questions at all, please do not hesitate to contact us

 

At times people seem to believe the web will stand still and wait for them, but  Google & Content  SEO | Kinetic Knowledgethe sheer volume of new websites coming online everyday makes it ever more competitive to be visible for content & target keywords. Search engine algorithms use over 200 signals to rank keywords identified on a page versus the same keywords on (often thousands of) other pages. Some of the signals used include user experience (e.g. page loads), user reaction to content (i.e. links, shares, likes, bookmarks, subscribes), site markup (i.e. code, permalink structure) SERP activity (i.e. chosen in search results, time spend on site), writer authentication (e.g. G + authorship), amount of time a site has been online and so many more.

It may seem overwhelming and not everyone can win the battle of SEO, but the good news is 9 of 10 competitors will never invest correctly in their SEO. If you want to win the battle of SEO, be assured it’s won with content! And these are the most important things to understand about producing better content!

  1. Above all, make your content useful to people? Answer the questions your market is searching! It’s people that will use and share it. And regardless of everything that follows about optimizing content for software (or search engines), if humans don’t find the writing useful than nothing will come of it.
  2. Identify what keywords people are searching and then target them. This includes the long-tail keyword variations that get searched AND that most competitors will never invest the time to find or use!
  3. It has been argued a page’s meta title tag influences that page’s visibility in search engines above all! Being that Meta Titles & Descriptions are the first thing people see in search results, it is a logical argument. Also See: Which Meta Tags Matter AND For What?
  4. You can use a key phrase a couple times, but forget about how many times to use a keyword on a page: neither search engines nor humans appreciate keyword stuffing.
  5. Search engine algorithms are very smart. Rather than the mindless keyword stuffing mentioned, they reward the use of related keywords, synonyms, and grammatical variations on pages! 
  6. Leverage other channels like social media platforms, Facebook Edgerankauthor authentication via Google Plus and email list integration. The point: broaden visibility for content where possible!
  7. And always develop a discipline for writing regularly! Search engines not only prefer, but will crawl more often those websites that are consistently updated with new content!

  It’s not easy to achieve top positions in search results: it takes an investment of time and (maybe) money. Whether it’s time or money (to pay someone else), this list will support success with both SEO and people!

 

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How To Create Your Next Blog Post

 

Content SEO | Kinetic Knowledge  Our last two posts have gone on about the importance of improving ‘content that stinks’ and how to grab people’s attention with content.

  This post looks strictly at fundamental techniques known to better search engine optimize content. In other words, this has nothing to do with appealing to people; this post is about how to better prepare content for competitive placement in the [SERPS] search engine results pages?

 

How To Search Engine Optimize Content

 

  1. Use The Keywords Your Market Actually Searches! – search engines index content for it’s keywords so target what you know your market will search
  2. Use Meta Tags! – search engine spiders don’t always crawl the entire page, but they always look to identify it’s purpose via the meta title tag 
    • Override post or page titles tailored to people, normally acquired automatically as the title tag, with targeted meta title tags
    • Add meta tag descriptions to support a more enticing listing in the [SERPS] search engine results pages
  3. Use Images & Video! – search engines actually place emphasis on identifying & indexing good alternative image and video content
  4. Gather Back Links! – it’s an abused signal, but search engines believe they can identify (only) the good organic links as votes for your content
    • Use your own content to back link to other useful content
    • Add these internal back links in keyword rich anchor text
    • Use these internal back links only when relevant to the purpose of the page
    • Comment on other sites & blogs, adding back links
    • Register leading business directories, adding back links
    • Attract organic back links from sites based upon the merit of great content
    • Add your content (post title, excerpt and a back link) to social network accounts
    • Never use low level tactics like link farming, comment link spam and or link acquisition – search engines use methods to identify and penalize for this!  
  5. Offer Social Sharing – the social graph has become a huge signal for search engines, if visitors like the page a simple click may motivate ‘shares’ direct to their entire circle of friends & followers!

 

And for those who understand the power of content for their business, but just don’t see themselves finding the time to write, get in touch about our affordable content management services!

How To Better Search Optimize Your Content!

Websites Design Hosting Marketing SEO | Kinetic Knowledge   For the hard working business person it can become difficult to remember or even keep up with many of the simple solutions available to better search engine optimize pages & posts. Here’s a series of simple videos to help improve your content for search engines:

  Start by Identifying What Keywords People Search … And Prepare To Use Them In Your Titles, Tags & Content!