So where will consumers search in 2021? Some timely US-based data compiled from December 2019 to December 2020 by StatCounter.com focused on where consumers search or where they are searching from, the most. Better yet, from what search engine will the new business leads most likely come to your business?
- All Platforms: Google 87.81% > Bing 6.45% > Yahoo 3.05% > DuckDuckGo 2.3%
- Mobile Devices: Google 94.48% > DuckDuckGo 2.25% > Yahoo 1.94% > Bing 1.13%
- Desktop PCs: Google 80.41% > Bing 12.24% > Yahoo 4.44% > DuckDuckGo 2.28%
- Tablets: Google 77.72% > Bing 15.27% > DuckDuckGo 3.6% > Yahoo 3.17%
And while it may be obvious to most that Google remains the dominant search engine, it’s not wrong to think that others like Bing or DuckDuckGo may be gaining traction or share with consumers. So we decided to check and write it up for those of you who might be interested.
More Consumer Search & Lead Generation Data
According to Small Biz Genius (January 2021) not only do 70-80% of all search users ignore paid search ads – completely, but a lead driven by SEO is 8X more likely to become a paying customer than those generated through an advertising campaign! And while we often say 80% of your competition is not using or competing with SEO, 61% of marketers surveyed by SBG say that in 2021 SEO is their top inbound marketing priority. Also relevant to business owners operating in a particular geographic region, 46% of all Google searches are locally motivated.
Search engines actually generate 300% more traffic to websites than social media. And while most people don’t go into a search engine to then jump out to a website, it is why a lot of marketers participate in social networks… to drive them out to their website. What’s more, 51% of all website traffic (that can be tracked) comes from a search engine. So whether you post to or advertise on the various social media sites the total combined traffic they drive to a website is still a great deal less than from search. It’s an important detail because when someone searches, they have intent and are thereby qualified as a genuine lead; whereas with advertising, the interaction begins as an interruption.
And while advertisers aren’t waiting around for leads to come and find them, this data not only shows where they come from but also that targeting a person already searching for what you = the marketer has to offer should probably be a 2021 priority.
Better SEO Support
Based in Monmouth County, NJ, Kinetic Knowledge is a full-service digital marketing firm offering small business SEO, website design, website fix & troubleshooting, website host & management, social media, graphic design, content, and custom webmaster service solutions. Give us a call to learn more about our services. We can be reached at 732-722-5915 or visit us online at www.kineticknowledge.com