Using Local Search To Beat The Competition

Local SEO Beats Big Brands |  Local Search Optimization

Local SEO Beats Big Brands | Local Search Optimization Most small businesses online want to be number one in search engine results. Of course, accomplishing the number one seat in search is never a bad thing, but when you peel away a few layers and truly think about what you want to accomplish online, number one in search should be less a goal than simply being the number one most chosen brand! And assuming that’s right, the question is obvious: how can a small business compete with deep pocketed large brands online and become the number one choice in their marketplace?

The answer is quality, local search engine optimization !

Don’t Think Too Broad, It Is A Matter Of Quality Over Quantity

Something we see repeatedly is ‘local brands’ thinking too broadly and not taking advantage of local SEO opportunities. Too many small brands will try and rank for terms they will never be able to compete for long term. It’s an unfortunate truth that big national brands have deep pockets and will always have the ability to outwork & outbid small brands for the most obvious or broad keywords. Surprising to some, search engines actually wish to rank locally relevant business results over the national brand when possible because in many circumstances it is the better result.

When a searcher is looking for services locally they, more often than not, are looking for the most local knowledge … and search engines understand this. And there are many tools and strategies that make it possible for the local business to succeed!

The Local SEO Fundamentals

  • Be sure all pages are keyword conscious and also locally geo- specific. Tend to title tags, meta descriptions, alt tags, headers in a very locally- conscious way. It’s going to be a huge asset when it comes to capturing local traffic, leads and conversions.  Local-focused content brings a personal touch, growing a familiar trust with customers and staving off the ( big brand ) competition. And it is what Google is looking for too.
  • Have all your Google My Business tools up to date, verified AND optimized!
  • Ensure that all your local citations, search and directory listings are accurate for location, contact, website link and hours of operation. It is a signal search engines seek and most competitors miss.
  • Seeking out and carefully  managing customer reviews is a huge local SEO advantage!
  • From there, to truly dominate, a local content strategy comes into play. Simply being found in search is not enough to get the phone to ring, appointments made, or products and services sold.
  • Create great local coverage and then push that content out through social networks where there’s more and more potential exposure. Plus, Google looks carefully based upon several potential signals for a popular social voice! 
  • These are the fundamentals of competitive local SEO. It’s tedious time- consuming work, but done right and your business will outpace 99% of the competition unwilling to make the same commitment.

Become A Local Expert

Local-specific pages and content have tremendous value. This is the area of your marketing where a personal touch goes a long way. Involve your customers by demonstrating an interest in what your customers know, like knowledge of a town or county. You are already a local expert, use that to your advantage. Using your blog, website pages, and most definitely social media is the way to get involved in your community, and your community involved in your business. Creating and sharing unifying, educational and insider content is local marketing gold.  Get personal with your customers and find a way to connect with them. Local-centric businesses tend to outperform and outlive other businesses in the long term because they are vested in locally conscious relationships.

The main barrier to achieving Local SEO goals for a small business is time. Business owners are pulled in a thousand directions per day and simply don’t have the time to sit down and develop a local seo strategy let alone execute one.  Kinetick Knowledge can help you reach your Local SEO potential. Contact Us today to get your Local SEO strategy started!

What Do You Know About Fundamental Local SEO?

Low Cost SEO = Low Cost Search Engine OptimizationDo Leads Find You?

SEO is NO trick: it’s effort in several levels of optimization; requires measurement and there’s no guarantee for how much time to better results! That is up to Google, so think get in line with billions of pages. However and based upon the actual competition, if your business is not at least working on Fundamental Local SEO‘ then you will likely remain invisible to those searching for your product or service. SEO doesn’t have to be expensive, but the fundamentals must be present! 

What Does A Fundamental Low Cost SEO Program Include?

  1. Keyword Research for Target Subjects
    – define the obvious target keywords including in a geographic target area
    – research those keywords for activity, similar keywords and for how competitive they are
  2. Search Optimized Website Pages
    – based upon the above apply keywords, including geographic, to titles, URLs, headers, Meta tags
    – add alternative content using keywords in filenames and in Meta tags
    – add in page relevant anchor text links to other website pages
    – make google search console page submissions
    – plan on updating pages to maintain performance
    – Review and fix website for broken links, set up proper 404
  3. Google My Business Tools Setup, Verification and Optimization
    – get listings setup, verified, optimized and aligned with website via back- links
    – get Plus setup for posts and social activity back- links
    – set up search console and analytics, connect the two for consolidation of search data
    – if necessary, set up optimized YouTube Channel and embed optimized videos into appropriate website pages
  4. Claim, Verify and Optimize Top Search & Directory Listings
    – identify top listing sites, register listings
    – seek out all relevant national listings
    – seek out all locally relevant listings
    – align them all with website via back- links
  5. Plan in Place to Maximize Positive Client Reviews
    – identify satisfied clients and ask for their reviews
    – plan to help them when necessary, possibly with instructions
    – send follow up requests
    – setup alerts for all reviews in order to be informed
    – get informed on dealing with any negative reviews
  6. Measure! – You Cannot Grow What You Do Not Measure!
    – setup reliable keywords ranking software, analyze
    – setup website traffic and search analytics software, analyze
    – setup off- website traffic and search analytics software, analyze
    – report on successes, report on action items where needed for improvement
    – have a plan for updating underperforming keywords and pages

What Can Be Added Beyond Fundamentals?  

And once these signals are produced, it’s analysis that determines whether or not they are enough to reach goals and/ or if competition is such that more signals must be deployed, such as: 

  1. Blogging
  2. Social Media Campaigns
  3. Public Releases
  4. Inbound Links Build Campaign
  5. And more

It’s work, requires some experience and it must carry on month to month, but when executed this will bring greater and greater visibility to those businesses that commit! Get in touch to discuss how a fundamental SEO program might support your business today! 


Related Posts:
SEO: YOU CANNOT GROW TRAFFIC THAT YOU DO NOT MEASURE!

Related Services:
SEO Solutions

 

Is SEO An IT Function?

Can SEO be Trusted to IT?who does seo by kinetic knowledge

SEO (search engine optimization) is an often confused acronym. It sounds like something that can simply be handed off to a technical or IT (information tech) person; however, unless IT thinks about marketing all day long it is not going to be a best case scenario for the business.

By no means is this post meant to disparage the great IT people with so many necessary technical skills. Consider that an IT person is likely adept at setting up various office technologies (i.e. email printers computers and local area networks), but can any random person create the kind of content that appeals to both humans and search engines? Do they have the necessary experience to capture those particular humans a business must target online? Do they live and breathe digital marketing? 

SEO is Marketing!

There seems to be a perception SEO requires a lot of technical expertise and because of that IT folks can just do who does seo by kinetic knowledgethe work. And sure there are some technical parts to SEO work, but a serious business MUST vet’ what marketing expertise there is at hand … or the SEO is going to be a fruitless effort. And without, at least, fundamental SEO a business is likely going to be near to invisible online when people search. 

For instance there are technical (less and less all the time) aspects in building a website, but the lion’s share of the work in website development is experience with what are the latest themes, plugin applications and what is strategy planning & execution. It’s design; it’s content creation; it’s navigation for, and the optimization of, all website content. And it is an overall effort that will support the greater capture of leads.

Unless your IT is spending her days focused in marketing techniques in an ever- evolving web environment, it’s far from ideal to simply turn the SEO duties over to IT or anyone for that matter. While IT are pros adept in many technical areas – I’m sure they would be the first to admit the typical IT skill set has little to do with what’s needed for a business SEO marketing strategy.

 

Kinetic Knowledge SEO

Ask us about how SEO is a business advantage and also about services support for the serious marketer! 

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5 Negative Signals That Will Kill Your SEO

5 worst things to do to your SEO5 Of The Worst Things You Can Do To Your SEO?

We always look at the top SEO signals, but what about those that may have negative impact? Here’s a look at 5 factors potentially influencing your position negatively in the search engines. While the battle carries on amongst competitive businesses every day, including schemes to game ‘search engine algorithms’, it’s really about the content folks. We recommend focus on creating the most current and useful content possible … and avoid the schemes or tricks!


5 Of The More Negative Factors Influencing Your Search Engine Positions

 

  1. Non Mobile Friendly Content
    • Simply put, “How did you miss this one?” It’s public knowledge that starting April 2015 Google would begin to penalize non mobile friendly content in its indexes. Since then it’s only gotten worse for non- mobile friendly offenders. 
  2. Never Updating Existing Content
    • Google only wants to show relevant timely and user-friendly content in its index. Depending on the industry new news is likely happening day to day, so it’s likely posts and or pages can be updated ( including re- dating ) as often as every week. Get into to keeping your content current with new information, keywords and publish dates!
  3. Machine Written Or Duplicate Content
    • Popular amongst some short- sighted SEOs, there is software that spits out re- written versions of an already published article. It’s almost a given that machine written posts are going to be boring or even uninteresting to humans. If so, assume it’s going to be uninteresting to search engine algorithms as well.
    • Google has never wanted duplicate pages in it’s index. In one instance over 4,100 real estate blogs released the exact same post because their owners purchased the same content from the exact same source. Guess what blog was indexed for that content? Only the guy selling the content. Google is not looking to police plagiarism, but it certainly sees duplication. When your pages are neglected the negative effects may include 1) wasting the keyword indexing a spider crawl brings, 2) the resulting loss of qualified visibility and 3) the loss of back-links, shares and/ or likes favorable to your search engine positions. It’s also believed by some that duplicate pages are, in fact, a ‘bad behavior red flag’ that does bring a penalty.
  4. Links Out To Bad Sites
    • Who you link to matters and it always has. Sometimes we get those email, “Hi, We’d like to exchange a link with you” OR EVEN “we’ll pay you for a link to our site”… and you must ignore them! You control it, so careful about the links.
  5. Keyword Stuffing
    • In 2006 Google may not have noticed that you put the words “Malibu CA Builder” in your page 25 times. In fact back then the more the better, but do it today and your site’s page will disappear from the index. Underestimating a search algorithm’s ability to detect poor content is a mistake, but this practice is the oldest trick in the book and the easiest for a search engine to identify.

And that’s just 5 of the worst and also most obvious things you can do to ruin your SEO? Search isn’t a static environment; the rules are proprietary to Google and the other engines AND they are always changing. The best bet is and has always been based upon what Google wants and needs, which is good content. They want information on every subject so they can offer the best answers & solutions possible. Simple logic is to give the people what they need and Google will like it.