Using Permalink Slugs For Better SEO?


There’s a very subtle SEO tool in your editor known as the ‘Slug. If you aren’t already aware of it, WordPress offers configurable page URLs also referred to as ‘Permalinks’. Slugs are the words that follow the primary domain name URL used to describe a page. The Slug can be a URL friendly version of a longer maybe less specific page title otherwise automatically added to the end of a permalink.

Here’s a quick look at how to leverage ‘Slugs’:



We may wish to write page (or blog post) titles with humans in mind, to help motivate them to read more of our content. The same is not necessarily true for URLs, which can be less useful with humans yet still incredibly useful with search engines. 

  • A good permalink with customized slug example might be:
  • Otherwise WordPress automatically adds the entire page or post title unnecessarily like this:

Overriding the page title with a Slug can simultaneously shorten the URL while maintaining target keyword use. WordPress offers a number of opportunities to improve the presentation of your content to both humans and search engines. Depending on your targeted keywords, Slugs makes it possible to serve them both!


SEO Blog 


We’ve all searched for a product or a service and hoped for good pictures that illustrate that product or service.  As the old adage goes:  “a picture is worth a thousand words”.  How true that is in advertising and marketing!  Really strong, illustrative images draw people to whatever you are selling.  Be it real estate or window blinds, home inspection services or paving and road construction, medical imaging or long term care, decorative ironwork, antique furniture or dog walkers – you need to appeal to a customer’s emotional attraction.  Images are important for search engine optimization.

Like our furry friend and his selfie – emotional attraction for sure!



Wordy marketing and advertising can be instructional but is not very appealing to today’s average consumer. Some imagery goes a long way toward making the words come alive. Of course, pictures should be well chosen and readily apply to the very words on a page.

Naturally, useful content leveraging targeted keywords needs to be present along with the illustrations. Keywords are what drives search visibility and thereby helps to bring prospective consumers to a website and a product or service page. Pictures then hold their interest and can prompt folks to get in touch!

Informative content, with carefully placed keywords, and impacting PICTURES, named for those same keywords, is of optimum value to marketers. Google – everyone’s favorite search engine – puts a lot of stock in content and it indexes the images when able.  As do other search engines, as well as social media sites. When possible, video imagery is a step up in this regard. They all love imagery, if not video, obviously because it is so favored by their users = the consumer.




  1. It’s Simply More Visually Appealing
  2. Supports Structure For Different Subject- Parts Of Page
  3. Improves SEO – be sure to name the file and add descriptive al tags
  4. Supports Understanding
  5. More Impact In Social Media
  6. More Memorable



Kinetic Knowledge offers experience in copy writing as well as for carefully choosing the images that support it. We also offer on-location photography or video production. Check in, we welcome a conversation about a program that will lead prospective clients to you.

Local Consumer Marketplace Online

local search

Google Search: Bergen County NJ Mold Inspection


In today’s world convenience is everything. Most people prefer easy, reliable access to goods and services. Everybody wants everything simple, and yesterday! It is in a marketer’s best interest to appeal to consumers in a local vicinity. These are the consumers who seek out a business time and again due to its close proximity.

The local consumer needs professional medical & legal assistance, home inspections, new pools and driveways. The marketer visible to them online, as a convenient local solution, will reap the benefits! A healthy local word-of-mouth reputation certainly helps, but there’s a BIG local market of consumers that can’t solely rely on friends or family. They search and they network online, and local internet marketing is the means to capture a share of that GIANT local market! The question is how?


Local Marketing Solutions


There are lots of different online marketing solutions, some based upon goals and others on budget. Local marketing tools might include:

1. SEO: Search Engine Optimization is vague because there are no rules, it changes and what it entails is rarely apples to apples. There are fundamentals that must be in place and then competition will determine what, if anything else, is necessary. Done correctly, SEO can be the most cost-effective solution.  Visibility from SEO is more organic than advertising, which means it is not only what a discerning consumer trusts but never an interruption. The traffic it brings is qualified! Qualified meaning, that they are already looking for the product or service, whereas advertising is mostly interrupting some other pursuit. Locally targeted SEO must be attuned to towns, counties and the modern ways people search (i.e. physical therapy ‘near me’).

2. Mobile Friendly Website Content: According to Google, “mobile friendly” website content is a local necessity. People want things now, they search on their phones and search engine indexes favor content that sizes to a small screen based upon standards. Again this depends on where the competition is, but sooner or later a marketer will need to accept the fact that these standards matter. And nothing trumps the content itself, it’s either useful to a consumer or it’s not. A marketer must ask herself, is my content worthy of a consumer’s trust?

3. Social Media Network Advertising: Social networks like Facebook and Instagram have reliable targeting, so ads can be laser-targeted to the people getting online within a local radius. What’s more, there’s an ability to reach them writing this radius based upon likes, dislikes and interests. Per the above advertising is an interruption and it leaves no footprint in place, but while it lacks long term value it outperforms when the need is immediate!

4. Local Traditional Media: Local newspapers and directory listing sites can be good promotion tools. Listings can be covered in a Fundamental SEO program, but if broken out they are still potentially useful. And local newspapers have retained their impact, if only because they are focused vetted sources of local information.

5. Reviews: While they are not in the control of the business, reviews and a plan for getting them is important. Consumers appreciate finding reviews, so a business must pursue happy clients & customers for good reviews.

6. Search and Directory Listings:  While reviews stem from listings they can also be discovered for local information about a product or service a consumer wants.  It’s very important that name, address, phone, hours of operation, etc. be completely consistent from listing to listing to website.

While these are basic local marketing options, to be really competitive blogging, video content, links from trusted industry organizations, sponsoring local events can all help increase local visibility.


Local Marketing Firm


Kinetic Knowledge is well aware of these dynamics. We offer a long list of marketing & advertising services for those with a local need. Here’s more on us:

Content for New Jersey Business Owners

Geo Targeted Business Owners 


Content is the cornerstone of any competitive web presence. The goal must always be useful information that discerning potential buyers will appreciate. Useful information that demonstrates authority to a search engine will simultaneously support a visiblity connection to those same potential buyers – when they search. For MOST business owners that authority is neither worldwide nor national, but local to a particular geographic area. And so for the locally targeted business owner, using geography in content – matters!

Consumers often search for answers on what they need or want AND where they wish to get it (i.e. Sacramento CA Blacktop Contractor). For the business owner who diligently creates locally specific content signals & pathways, the reward can be the most qualified website traffic, leads and new business!

Geo- Targeted Content

Defining one’s authority for service in particular towns and/or counties, maybe a page dedicated to the subject of “Home Builder Bergen County NJ”, is a method for appealing to a searching homeowner who happens to live in that county. These pages should represent the major towns or counties the business serves and they should certainly define a body of knowledge or experience for that given town and/ or county.

There are also going to be best types of content for a business serving consumers in a particular geography. For instance, a home builder has a better reason for photographic content than maybe a home inspection services company, but the latter shouldn’t rule out the use of imagery. To detail potentially harmful and safe forms of mold common to a local area using imagery is likely something homeowners in that local area are looking into. Local details in content can easily be the difference in converting a local buyer.

Local Business Authority And Geo- Targeted Content !

The chance of competing for visibility in search engine results pages begins with content. And properly executed Geo- targeted content can be a successful competitive strategy for business owners concerned with a particular radius of operation! Think not only about what you are authoritative for, but where and if SEO Services can help. Contact Kinetic Knowledge for a consultation today!