Does Your Business Have An Accurate Directory Listings Profile
Most business owners find that creating an accurate directory listings profile is too overwhelming a project to thoroughly complete. Not to mention, no one enjoys going through a verification process one directory listing site after another.
While citations can be an important local search ranking signal, they are often pushed aside due to the overwhelming task of working them through them, not to mention the ongoing (one by one) management process. However, information inconsistencies will often confuse consumers; worse, the search engines count inconsistent information as a negative signal when ranking your business. Get your name, address, phone, website link, even hours of operation inconsistent between the website and say a Google business listing and assume your business looks less reliable to a search engine algorithm. That’s right, search engines cross-reference information on directory listings they trust with a website. 4 out of 5 consumers search locally (according to Google), so listings matter when it comes to your business being found.
NAP stands for name, address, and phone number, but really also includes website links and maybe hours at a minimum. Typically you’re going to see your NAP on listing sites like Google, Yahoo, Bing, Yelp.com or Superpages.com. In fact, anywhere your NAP is mentioned that is considered a citation. Your info is on a town or an association website – that is a citation.
The Downside Of Directory Listings & Citations
Maintaining consistent and accurate listings is time-consuming. Going through each listing one by one and completing the following steps can take more time than most business owners have or wish to commit. To accomplish a consistent listing/citation profile you’ll need to:
- Create business listings at all leading directory sites, one by one and each via a verification process.
- Create a Google my business listing.
- Create a Facebook business page
- Clean-up All Inconsistencies and in any existing or legacy citations.
- Find and build niche (e.g. your associations) and/or location-specific citations (e.g. town directories).
Listings & Citations Pay Off
While it is a long and tedious project, having a complete and accurate citation profile is good for business! It’s not the whole picture, so far as search engines go, but your business will see an improvement in local rankings once everything is in order.
The Importance Is Clear
So if it wasn’t clear before that accurate business listings are valuable signals in the local ranking of your business, it should be now. The competition is always coming online, so it is necessary to have an accurate citation profile. However, if the time needed is too much we can help. We offer Listing Plans, Fundamental Local SEO, SEO & Social Media Plans.
If listings is all that is needed, have a look at our Kinetic Knowledge Search & Directory Listings Management Plan
- Get all your citations accurate
- Provide generous website back-links
- Generate review alerts
- Update or change information immediately across all listings
- Add enhanced service & management profiles, including images and back-links
- And More…
Have a look and please do not hesitate to ask any questions at all.