Mobile Use Statistics: Mobile Consumers On Smartphones

 

Google Mobile Consumer StudyFollowing through on our last ‘Mobile Use Statistics’ post featuring a ‘Mobile Search Study, here are some takeaways from an equally important study focused on the consumer in general. Seeing as how more than 50% of Americans (now) own smartphones, we as both a ‘small business marketer’ and as a ‘small to medium sized business mobile marketing resource‘ are paying close attention. 

 

Per Wikipedia.org,  A smartphone, or smart phone, is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone.

 

Of those surveyed:

    • 80% Don’t Leave Home Without Their Smartphone
    • 86% Use Their SmartPhone While Also Consuming Other Forms Of Media
    • 80% Visit Social Networks
    • 94% Of SmartPhone Users Have Looked For Local Business Information
    • 96% Have Researched A Product Or Service On A SmartPhone!
    • Source: Our Mobile Planet: Understanding The Mobile Consumer

On-the-go consumer trends make it incredibly important for us small to medium sized businesses to evolve into informed, maybe even mobile-focused, organizations. So know your Mobile options because Marketing toward them has become critical!

 

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Mobile Use Statistics: Understanding Mobile Search

 

Mobile Search moments Study By Google & Nielsen  Accessing the web via a mobile device has become standard for consumers! Here are 4 important takeaways from a recent study, all of which can be accessed by clicking the image above or the credit below:

        • 77 % of mobile searches are in a location where people likely have a PC available to them, such as home or work
        • 3 of 4 mobile searches trigger follow- up actions and, on average, trigger 2 follow- up actions
        • 81% of mobile searches are driven by speed & convenience
        • 45% of mobile searches are goal oriented, to help make a relatively immediate decision
        • Source: Mobile Search Moments Study, 2013

 

Where there’s useful information for the small to medium sized marketer (= you), we’re going to be highlighting data from leading sources on the subject.

  This is an important study done March 2013 by Google & Nielsen who teamed up to analyze 6,000 mobile searches. The goal was to identify what resulted from these mobile searches in order to draw connections to what typically follows with consumers, both online and offline.

  While sites designed in WordPress are visible on any mobile device, we’re making mobile options a company priority! To better support with the consumer experience we’re going to make all new website theme designs available with a responsive design option. Any questions, please do not hesitate to get in touch! 

 

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Smartphones, Mobile, Consumers and Your Site

Mobile

The Pew Research Center’s Internet & American Life Project recently released survey data on people and their cell phones. It’s probably no surprise to hear that adult cell phone usage has become virtually pervasive in the U.S. and according to Pew Research 83% own some kind of cell phone. Let’s focus on three data points from their research directly related to consumers and smartphone usage and then we’ll look quickly at possible strategies for your site.

Smartphone Research Data

Mobile WordPress SitesIn Pew Research’s telephone survey, conducted from April 26 to May 22, 2011 among a nationally-representative sample of Americans, they found:

1. That while 83% have cell phones, a little over one third of American adults (= 35%) own a smartphone of some kind.

2. 84% of those people use their phone to go online.

3. 16% reported difficulty reading something because the screen was too small.

Building Mobile Sites

It’s because of this very data we’ve been working on mobile sites OR what are actually mobile versions of an existing site. If you’re interested in developing a mobile version of your site or even just thinking about it, we feel focus on the most widespread user friendly experience possible is key. While 16% suggest difficulty, it’s likely most people’s experience isn’t great on a phone unless there’s direct access to core information. Other words, it’s possible [ if not likely] folks are looking for immediate gratification and in order to help it’s navigation to your most important content that is key.

1. Develop a front & center navigation maybe like what you see in the image above, but certainly with a sharp eye on user experience.

2. Your site detects mobile devices like iPhones, iPads, Android & Blackberry via the mobile browser used and serves up the mobile version instead of your regular site.

3. Visitors can always switch back to your regular site if they so choose, but to support better user experience in small screen based devices your mobile will show first.

If you’re thinking about mobile or any any form of site upgrade or redesign get in touch, we’d love to answer any questions or discuss neat new options.