Just last week SearchEngineLand.com issued an article that showed the rapidly growing importance of mobile responsive website pages. Google is testing an icon ( see image ) that would appear next to website pages in search results if they are NOT mobile friendly. This could potentially drive traffic away from non mobile friendly sites and lead consumers to others that are responsive for mobile devices. Is your site’s content mobile friendly?
Why would someone NOT want to visit a site that isn’t mobile friendly? Simply put- it’s not convenient for them! A responsive mobile website is designed to automatically re-size to fit any device screen or window that the consumer is using, whether it be an iPhone, iPad, tablet, etc. Because responsively coded content maintains an optimal aspect ratio for the elements of a website or web page the consumer doesn’t have to pull, pan, enlarge or shrink the window in order to see the information they are looking for.
Google has been clear that the only mobile content they recommend is a responsive for mobile — not an app’; not a second mobile website. A responsive mobile website is your website, your content, your URLs designed to adjust to fit any size screen. An app or second mobile website presents a whole new set of challenges for businesses that want their websites found online, not to mention consumers and Google too.
Any Website Can Be Re-Developed To Be Responsive/Mobile Friendly
There is NO NEED to develop a 2nd mobile website, new content, or new URLs. This would require an entirely new set of competitive SEO processes for businesses. NOT NECESSARY! A responsive mobile site is the best visitor (and search engine spider) experience possible! And Note: we’re capable of re- developing any website (as is) to ‘Responsive’!
For more information about upgrading your pages to give us a call at 732-722-5915.
Click here to reach the SearchEngineLand.com article.