Mobile Responsive NOW Required For Marketers!

What is a mobile-responsive website design?
That is, what does it actually look like on a phone? Not so long ago mobile-responsive was only recommended; today it’s NO LONGER a recommendation, it is an absolute requirement for the serious marketer!

The number of consumers viewing websites from a mobile device has surpassed those via desktop and, for companies unprepared, it is a problem. Why is it a problem?! Make it unpleasant for a consumer to navigate website information and assume they will leave & look elsewhere. Can you afford to lose the business?

The Top 8 Reasons You Simply Must Be Mobile Responsive!

  1. Consumers Are Mobile: Your consumers visit via a mobile device. Serious marketers want to support the BEST visual experience possible … so they don’t leave!
  2. Search Engine Indexes: Not just Google, but Bing and the others say they want mobile-friendly responsive content so they only have to crawl & index one page URL per subject.  
  3. Search Engine Rank: Google has announced mobile-friendly content will see a rank advantage because it’s in their best interest to make the search user experience best possible. They have hinted non-responsive content may be discouraged or even dropped.
  4. Cost: Mobile responsive content conforms to all devices eliminating the need to create, manage, and incur the cost of 2nd mobile sites or apps’.
  5. One Digital Footprint: One website with one set of URLs is one SEO and one SMM challenge. Why volunteer to duplicate the effort of ranking two sets of the same pages?
  6. Consumer Experience: It must be easy to see and to navigate content. Instead of content presentations on phones where panning, stretching & scrolling across is required, a vertical approach that maintains ‘aspect ratio‘  for all content is what’s best for users.
  7. Image Experience: Maintaining image ‘ aspect ratio’ versus seeing a quarter or a half of that picture matters when it comes to keeping them interested and on-site!
  8. Lead Capture: A contact form is where a marketer captures leads. Mobile contact forms automatically adjust to the size of the user’s screen, making it convenient to fill out. Wouldn’t it be terrible to lose a lead because someone thought the contact form was too difficult to complete?

mobile friendly website design by kinetic knowledge njAny WordPress website can be redeveloped mobile friendly. If you’re thinking about going mobile, get in touch with Kinetic Knowledge today so we can tell you more about it.  Learn more about mobile responsive websites online or give us a call at (732) 722 5915.

About Kinetic Knowledge

Based in Monmouth County, NJ, Kinetic Knowledge is a full-service digital marketing agency. Give us a call to discuss what you’re looking to accomplish today. We can be reached at 732-722-5915 or visit us online at

What To Know About Mobile Website Design For All Visitors?

Mobile Website Design | Kinetic Knowledge

The constant evolution of smartphones and tablet technology has delivered a dramatic shift in the way consumers look for information online. If nothing else, your business must acknowledge mobile visitors and website design that supports them. According to a recent mobile use statistics study, over 50% of all US consumers own a smartphone and 96% of those have researched a product or service from it!  What’s even more important for businesses to understand is that more than half of mobile traffic to websites comes from links in natural search results.

There are two key takeaways from this that all business owners need to understand:

1)     A business website MUST be mobile-friendly in order to ensure visitors have the best experience possible or risk losing them to competitors

2)     AND the website must be ‘mobile search engine friendly’ in order to be indexed & visible in mobile search results.


Why Google Recommends Responsive Web Design

Smartphone & Tablet Friendly Website Design | Kinetic Knowledge

Per ‘Google for Developers’, Google (currently) supports smartphone-optimized websites in three configurations BUT GOOGLE ONLY recommends responsive design. Here are the reasons why Google wants to see responsive design:

  • Responsive design is NOT a second website or App
  • It allows a business to maintain one website with one set of URLs
  • It makes managing one web presence that can satisfy all web visitors on all devices convenient & affordable
  • There’s only one set of content and one set of SEO challenges for the business
  • It automatically adjusts to give users the best possible experience
  • It only requires that search engines crawl and index one set of URLs!!!


What Is Mobile Responsive Design?


A responsive design enables a website to automatically resize itself to fit the screen on which it is being viewed.  This means that all copy, images, and the layout of the website can shrink or get larger in ways that allow an average user (regardless of their device size) to have the best viewing experience possible. If a consumer is on a desktop, they will see the full site.  If the consumer is using a mobile device like an iPhone®, the site will automatically retract to fit on the smaller screen. Responsive websites are not built in an app’ nor are they a second website. A responsive site is your original website, your original set of URLs formatted to respond to how the consumer needs to see the information online. It means all of the SEO work your business has done to rank on Google benefits your presence for mobile equally well because they are the same.

Often times, web marketing companies try to sell a mobile solution that uses completely different URLs. This means that the SEO work you did for your site, all of the content writing and link building that was done has no bearing on your presence for mobile devices.  You’ll need to do double-duty to get your separate mobile site to show up in a Google search. And remember, more than half of mobile traffic to web sites comes from links in natural search results!


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