CONSIDER YOUR OWN ONLINE SEARCH AND SOCIAL BEHAVIOR
As a business person looking for new customers, have you considered your own behavior online? Or better yet, do you think your prospective client or customer behaves that much differently than you? Folks, your future leads are searching [and social networking] for answers & information just like you do it.
In this day and age, we search and social network because it’s so easy, reliable and it’s so free! Because of Google, for instance, we can do our research really quick. To a degree, we interview businesses and research their services prior to ever actually talking to them. We’re all human, we want to gauge what’s online about the most valuable service available for our dollar so why wouldn’t we look around before talking to a provider?
Considering people can get virtually all the information they’ll ever need, we must accept the playing field we’re forced to market in. With the consumer (just like you) in control, including an almost immediate ability to compare product & service information PLUS reviews, what are you doing to show them the value you have to offer? As a consumer, what would you expect… of yourself?
WHAT DO YOU LOOK FOR IN OTHER BUSINESSES
Times have most definitely changed; regardless of old school relationships or methods, if you’re not sharing your knowledge- base of information transparently you’re already losing the long term competitive battle for attention and trust. All business owners should publish useful timely information and seek out good reviews in order to be visible & worthy of public’s trust.
This is about performing, just like you would want others too when you are the consumer seeking service. It’s about making a commitment to be transparent, to share knowledge and to demonstrate you are a value added product and/ or service provider.
Life is a two way street folks: have we considered our own online behavior?!