Common Sense: When Targeting New Leads Do You Consider Your Own Behavior Online?

CONSIDER YOUR OWN ONLINE SEARCH AND SOCIAL BEHAVIOR 

do consumers behave differently than we do? | kinetic knowledgeAs a business person looking for new customers, have you considered your own behavior online? Or better yet, do you think your prospective client or customer behaves that much differently than you? Folks, your future leads are searching [and social networking] for answers & information just like you do it.

In this day and age, we search and social network because it’s so easy, reliable and it’s so free! Because of Google, for instance, we can do our research really quick. To a degree, we interview businesses and research their services prior to ever actually talking to them. We’re all human, we want to gauge what’s online about the most valuable service available for our dollar so why wouldn’t we look around before talking to a provider? 

Considering people can get virtually all the information they’ll ever need, we must accept the playing field we’re forced to market in. With the consumer (just like you) in control, including an almost immediate ability to compare product & service information PLUS reviews, what are you doing to show them the value you have to offer? As a consumer, what would you expect… of yourself?

WHAT DO YOU LOOK FOR IN OTHER BUSINESSES

Times have most definitely changed; regardless of old school relationships or methods, if you’re not sharing your knowledge- base of information transparently you’re already losing the long term competitive battle for attention and trust.  All  business owners should publish useful timely information and seek out good reviews in order to be visible & worthy of  public’s trust.

This is about performing, just like you would want others too when you are the consumer seeking service. It’s about making a commitment to be transparent, to share knowledge and to demonstrate you are a value added product and/ or service provider.

Life is a two way street folks: have we considered our own online behavior?!

Check Out:

What Is Your Plan For Business Reviews?

Getting Positive Online Reviews For Your Business

For today’s digital marketer, online business reviews are unavoidable. In fact, they have become an essential part of branding and marketing. Reputation can build trust in a way that sets a business apart from its competition. For this reason asking customers & clients for their good reviews must become a marketing priority!

Consumers are looking for every product & service imaginable online and when they do they also look for feedback. The immediate benefit is to make future customers feel confident AND (IMPORTANT) the more positive reviews the less any negative review will influence any consumer confidence.

80% of consumers say they research a business online before they commit to purchase. 90% say they are influenced by online reviews when making purchasing decisions. With this information, it is very clear that you need good online reviews. Marketers cannot afford NOT to participate! It’s time to embrace online reviews and to make a plan for how you are going to get them.


Google Listing Reviews May Be The Most Important!

Although there are several online review sites, Google is the leading resource for VISIBLE consumer reviews all tied directly to a local business listing account. Many believe that positive business reviews left on a Google based listing are not only the most influential for what search results get clicked, but also for actual buying decisions. Reviews can also help increase visibility online via any unique keywords used by the reviewer (that search engines index) AND also from when they share their reviews into social networks. This makes a positive Google listing review as potentially valuable as any signal!!

All that consumers need, in order to leave a review, is their own Gmail account. Think about this: more than 1.5 million Android mobile devices are activated a day (source: Larry Page, CEO, Google) and each come loaded with a Google/Gmail account. And while a business listing likely exists, a business must consider claiming it and carefully crafting the most detailed page possible. That detail should include a clearly laid path to the business website where a brand is best presented & detailed.

The tsunami of influential consumer driven reviews is growing. It’s time to get serious about tapping into the digital marketing power of happy customers. It’s time to identify and to ask customers to post a good review today! And when possible, try and know about all reviews when they happen, for instance via review alerts so that you can genuinely thank those that share them.


Honesty Is The Best Policy = Get Honest Reviews Or Else

While we all want as many good reviews as possible, NOTE that they all must be 100% authentic reviews from real customers. A genuine review will come from a customer who has truly experienced your business or product and has had a good experience. You should never fake, pay or incentivize anyone to leave reviews. Not only do consumers sense dishonest reviews, but any exposure for such behavior would destroy consumer confidence. PLUS, posting fake business reviews is now considered to be false advertising and can be punishable by law!

What AbHow to get Business Reviews | Kinetic Knowledge Monmouth County NJout Negative Business Reviews?

No matter how wonderful the business truly is, it’s probably healthy to assume that, for one reason or another, any business may get a negative review. And it shouldn’t make a business hesitant to pursue them. On the contrary, it is yet another reason to have a proactive plan for building the odds of this game in company’s favor. The more positive reviews the less that pesky negative review will hurt consumer confidence. With enough positive reviews, people will likely identify what is not an objective review and disregard it. When a negative review does appear, be proactive in contacting and communicating with the reviewer right away. Ask them how you could have done better and what you could do in the future to make it up to them. Invite them to come back and have a better experience. No review is written in stone. If they do come back, they can easily edit that negative review and turn it into a positive.

There are tons of variables when it comes to getting positive online reviews for your business, but there is no arguing with the conclusion. Love or hate them, reviews are a necessity! So ask for them! Make it easy for folks, maybe by directing them to an easily accessible website tab or graphic linked to a Google listing or Yelp page, and maximize those positive reviews!

Manage Reviews As Business Reputation Development!

Improve Your Marketing Via Reputation Management In 2017

The term reputation management refers to a business effort to try and control what a potential customer will see when researching you. And understand this: it cannot be controlled! Those days have passed because there are literally Getting Reviews How To Improve Online Reputation | Kinetic Knowledge Monmouth County NJhundreds of search & directory listings for your business with review entry, offering anyone an ability to review. However and in this day and age, we should not fear it; better yet, we should see it as reputation development opportunity! In order to thrive in an environment no business can control, it is essential to become proactive in the development of reviews that ultimately define a reputation.

How does a business improve its’ online reputation? The practice ultimately consists of a well executed plan to pursue reviews; to pursue each & every HAPPY customer who might otherwise NOT think to give a review. Believe it or not, 99% of those potential positive reviews don’t happen BECAUSE the person is not in the habit AND no one ever thought to ask. Fast forward to a ‘ Reputation Development Plan ‘ in place: management has bought- in, they execute a disciplined approach to following- up with HAPPY customers for their review … and the odds of a GREAT reputation are dramatically increased. 

Getting Reviews = Quality Over Quantity = SEO

At first, it seemed like the more reviews you had the better as far as Google SERPS were concerned. And while more good reviews matter, Google’s goal when ranking a business in local search is to model the real world. In other words, the businesses that people talk about; the business they hold in high regard and patronize locally are the ones that Google wants to feature high in its’ results. And sure positive social media chatter matters, in fact it counts, but for purposes of this post we’re talking about reputation stemming from reviews. 

There is no longer any question: every business needs to pursue online reviews; however, the business should not only seek good, but broad acknowledgement of  the specific products, services, personal care and/or even the environment that make it unique! The current online environment makes it nearly impossible for a business with poor products and/or services to hide for very long. While getting as many reviews as possible helps with search rankings, the competition is catching on. Quality is taking a front seat when it comes to both search rankings and also how people decide to patronize a business.

In other words, it’s no longer enough to be high on a search results page one. A business will also need to have high quality consumer chatter. And beware – the reviews must be genuine, both people and Google’s algorithms have their ways for identifying when a review is disingenuous.

People Are Changing The Way They Search For Your Business Service = SEO!

As people begin to change their search habits and seek out the best comments about a business, as opposed to simply the nearest business to fit their needs, the more quality reviews must be prioritized as a marketing practice. If a competitive business in the next town over has several 4- 5 star reviews, they are much more likely to see consumers not only choose, but even drive the extra miles! And many review sites, Google obviously leading for the sheer weight of their traffic, are beginning to prioritize the quality of reviews more and more. Businesses must begin to not only think about getting those good reviews, but to ask consumers to mention why they were happy or what they liked most. The quality will speak for itself to a degree that even if the unwarranted negative review arrives, consumers will be able to make an objective decision. Consumers understand that some reviewers may be unfair. 

Steps For Improving Reputation Online – For Getting Reviews 

  • Make it easy for the reviewers pursued to give that review!
  • Welcome honest feedback, preferably about the particulars!
  • When soliciting reviews, don’t do it blindly > qualify the source!
  • Summarized, make a disciplined plan for Reputation Development!
  • Opinion: Google obviously leads for the sheer weight of their traffic, so logic would have gathering reviews on a Google listing is good practice!

Basic Video Advertising Production For Business

Thinking about video? Maybe for use in an advertising campaign, on a business website and/ or a YouTube channel? If so, you should be!

Video can be the difference- maker for how to present your brand of business to the average buyer. It’s not only something people may enjoy, but it’s certainly easier for them to consume. Here’s a little information for getting started with short video content and ads’.


4 Basic Video Advertising Production Methods For Business

 

  • Interview
    • Recording a conversation with a human being, possibly question and answer
  • Screencast
    • Recording computer screen maybe to educate on how- to do a task, including talk- narration
  • Animation
    • Producing a whiteboard- drawing or graphic images- based presentation, often used to present high level topics like “here’s what we do and how” 
  • Storytelling
    • Various methods used to help visualize a storyline that ends in the advertisers’ answer to the topic


What To Consider For Basic Business Video Advertising Production

 

  1. Why?; what is the planned outcome of the video?
  2. Script and or storyboard it; you must plan the video
  3. Shot list; checklist of what types of audio need to be recorded
  4. Talent release; getting prior permission from talent outside the advertisers’ organization for use of their likeness without issue or limitation
  5. Location; scout it for any sound or lighting issues
  6. Gear; what’s necessary? check the tripod, sound apparatus, existing and backup battery, etc.
  7. Video editing; trimming to a fixed to a timeline; plan for transition effects, captions, credits & logos
  8. Audio; working on sounds, voice authoring or music