The Top 10 Reasons A Business Must Blog!

blogging copy writing by kinetic knowledge Why is Blogging So Important for Business?

New business challenges arise every single day. And as they do it’s inevitable the people who need answers and support are going to be searching.

By blogging a business will increases its’ probability for discovery because it is forever increasing its’ keyword indexing in ‘search engine result pages’ (i.e. SERPs). The more subjects, answers and keywords covered the more potential visibility there is among the MOST QUALIFIED POTENTIAL new leads. They are qualified by the INTENT of their searches! And by writing to educate and also answer these new questions a business can present itself as ‘trustworthy’ versus competitors who may not ever bother. 

10 Reasons Business Blogging is a Top Marketing Opportunity!

1. Search: All consumers search and they research. Search engines reward those businesses willing to publish or blog good content with visibility in their indexes. Of note here is a search engine needs to remain relevant to its searching consumer and so organic search results should not, in theory, ever be influenced by advertising dollars.

2. Organic Search Results: Approximately 90% of all searches result in an organic search results click through and NOT a Pay Per Click Ad click.

3. Unlimited Visibility: A business can become visible in organic search result pages for an unlimited number of keywords surrounding its products and/ or services! The ‘Long Tail of Search‘ rewards a business with visibility among qualified searchers. 

4. Advertising Longevity: With search and blogs, a business is never limited by time or space. Unlike traditional advertising, where it pays for limited circulation, advertorial content or blogs may remain available online forever. Think ‘Advertising Disintermediation‘ and the breaking of barriers between a businesses knowledge and those who want it.

5. Qualified Leads: The search engine interface is a natural lead filtration system. Because consumers can search the topic keywords of their choosing, they are the most qualified leads imaginable to an advertiser.

6. Simple Content Publishing: Business blogs make it very easy to compete for the attention of qualified searchers. The publishing interface makes blogging as easy as crafting an email.

7. Builds Trust: Business blogging affords a chance to present a business in a much more human way than traditional advertising ever will. A business blog helps to keep the attention of current and future clientele.

8. Direct Subscription: A blog offers a business the unlimited potential for direct and voluntary subscribers. Blogs may offer email subscription and once a consumer is subscribed they will automatically receive a message every time the business blogs. It means staying on radar screens until a consumer is ready to buy … or buy again.  

9. Cheap Technology: Blog solutions are cheap easy to manage content publishing tools and almost routinely a feature of a website. 

10. Reduced Overall Marketing & Advertising Cost: Versus other forms of advertising a good Business Blog can dramatically reduce overall marketing & advertising costs, while simultaneously raising visibility!

Get yourself a good Business Blog, of find out about different types of SEO Services by contacting Kinetic Knowledge!

Manage Reviews As Business Reputation Development!

Improve Your Marketing Via Reputation Management In 2017

The term reputation management refers to a business effort to try and control what a potential customer will see when researching you. And understand this: it cannot be controlled! Those days have passed because there are literally Getting Reviews How To Improve Online Reputation | Kinetic Knowledge Monmouth County NJhundreds of search & directory listings for your business with review entry, offering anyone an ability to review. However and in this day and age, we should not fear it; better yet, we should see it as reputation development opportunity! In order to thrive in an environment no business can control, it is essential to become proactive in the development of reviews that ultimately define a reputation.

How does a business improve its’ online reputation? The practice ultimately consists of a well executed plan to pursue reviews; to pursue each & every HAPPY customer who might otherwise NOT think to give a review. Believe it or not, 99% of those potential positive reviews don’t happen BECAUSE the person is not in the habit AND no one ever thought to ask. Fast forward to a ‘ Reputation Development Plan ‘ in place: management has bought- in, they execute a disciplined approach to following- up with HAPPY customers for their review … and the odds of a GREAT reputation are dramatically increased. 

Getting Reviews = Quality Over Quantity = SEO

At first, it seemed like the more reviews you had the better as far as Google SERPS were concerned. And while more good reviews matter, Google’s goal when ranking a business in local search is to model the real world. In other words, the businesses that people talk about; the business they hold in high regard and patronize locally are the ones that Google wants to feature high in its’ results. And sure positive social media chatter matters, in fact it counts, but for purposes of this post we’re talking about reputation stemming from reviews. 

There is no longer any question: every business needs to pursue online reviews; however, the business should not only seek good, but broad acknowledgement of  the specific products, services, personal care and/or even the environment that make it unique! The current online environment makes it nearly impossible for a business with poor products and/or services to hide for very long. While getting as many reviews as possible helps with search rankings, the competition is catching on. Quality is taking a front seat when it comes to both search rankings and also how people decide to patronize a business.

In other words, it’s no longer enough to be high on a search results page one. A business will also need to have high quality consumer chatter. And beware – the reviews must be genuine, both people and Google’s algorithms have their ways for identifying when a review is disingenuous.

People Are Changing The Way They Search For Your Business Service = SEO!

As people begin to change their search habits and seek out the best comments about a business, as opposed to simply the nearest business to fit their needs, the more quality reviews must be prioritized as a marketing practice. If a competitive business in the next town over has several 4- 5 star reviews, they are much more likely to see consumers not only choose, but even drive the extra miles! And many review sites, Google obviously leading for the sheer weight of their traffic, are beginning to prioritize the quality of reviews more and more. Businesses must begin to not only think about getting those good reviews, but to ask consumers to mention why they were happy or what they liked most. The quality will speak for itself to a degree that even if the unwarranted negative review arrives, consumers will be able to make an objective decision. Consumers understand that some reviewers may be unfair. 

Steps For Improving Reputation Online – For Getting Reviews 

  • Make it easy for the reviewers pursued to give that review!
  • Welcome honest feedback, preferably about the particulars!
  • When soliciting reviews, don’t do it blindly > qualify the source!
  • Summarized, make a disciplined plan for Reputation Development!
  • Opinion: Google obviously leads for the sheer weight of their traffic, so logic would have gathering reviews on a Google listing is good practice!

Basic Video Advertising Production For Business

Thinking about video? Maybe for a business website; your YouTube channel or an advertising campaign? If so, you should be! It can be a difference- maker for how to present your brand of business to the average products & services consumer. It’s not only something people may enjoy, but in a world where we all seem to have less and less time it’s certainly easier for them to consume.

Here’s a little information for getting started with short video content or advertisements.


4 Basic Video Advertising Production Methods For Business

 

  • Interview
    • Recording a conversation, possibly question and answer, with a human being
  • Screencast
    • Recording of computer screen including talk- narration, often used to educate on how- to do a task
  • Animation
    • Producing a whiteboard- drawing or graphic images- based presentation, often used to present high level topics like “here’s what we do” 
  • Storytelling
    • Various methods used to help visualize a storyline that ends in the advertisers’ answer to the topic


What To Consider For Basic Business Video Advertising Production

 

  1. Why make it; what is the planned outcome of the video?
  2. Script and or storyboard it; plan the video’
  3. Shot list; checklist of what types of audio need to be recorded
  4. Talent release; getting prior permission from talent outside the advertisers’ organization for use of their likeness without issue or limitation
  5. Location; scout it for any sound or lighting issues
  6. Gear; plan what’s necessary, check the tripod; the sound apparatus, the existing and backup battery
  7. Video editing; trimming to a fixed to a timeline; plan time for transition effects, captions, credits & logos
  8. Audio; working on the sounds, voice authoring or music

 

Website Priorities For The Serious Marketer

Consumers Prioritize Detailed Information Before They Will Ever BuyWith Websites What Is Important For Marketers

While there are several powerful marketing & advertising channels (i.e. search engines, social networks, search & listing directories, email marketing platforms, etc.) online, consumers will always prioritize seeing information about your business. Everything else should be seen as a means for driving consumers inbound to that presentation! For those with a healthy ‘long term view’ for their marketing, here are the most important things to consider with websites.


The Priorities For Modern Business Websites: 

  1. Ownership & Control: Own your website and its URL outright! You should always be able to move from host to host, at will. If not, accept the risk of losing an accumulated investment of time and money. Many free, and even some yellow page company providers, sell traps that prioritize their own business interests over yours. No one likes being trapped and no one should accept the possibility of having to start all over again. Amongst many advantages WordPress serves, why accept anything less than ownership? (See: Why A Business Should Use WordPress?) 
  2. Content: We can’t emphasize investment in content enough! Don’t ‘throw up’ all over a homepage like so many business owners do. Rather use it to define a websites’ purpose. Then dedicate pages with a depth of information for every subject relevant to your business. Sooner or later buyers will need useful information on all of your strengths, products & services. And above all other signals, search engines wish to rank pages based upon their subject- specific usefulness to people! (See: https://www.kineticknowledge.com/content-options/
  3. Mobile Friendly: Over 50% of your visitors arrive on mobile devices and that percentage will only increase! Use software that is mobile- responsive / friendly to visitors on phones, tablets and on PCS alike. Not only is it best for YOU with consumers, but it is also a highly weighted competitive signal for search engines. If you are not mobile friendly, assume that Google does NOT want to recommend you in its search results. (See:  https://www.kineticknowledge.com/mobile-sites/ )
  4.  Host & Manage: Chose a host platform that serves fast loading pages or expect to disappoint people and search engines! The Internet, browsers, devices, apps’ and, unfortunately even, hacks advance. So should your website software! Most website solutions lag this reality, but to be out front of the curve and hardened against attack website software (and its host platform) should be managed! (See: https://www.kineticknowledge.com/hostmanage/ )
  5. SEO: It’s common for a business owner to say, “the website is just a reference for existing clients.” In this day and age we’d argue this thinking is narrow-minded. Even when referred by a trusted party, consumers will all still search. Use website software that, at least, offers search engine friendly support for on- website page SEO mechanics. Pages are ranked on up to 200 different signals, many on and many off page; however, be assured that visibility in searches starts with the on page mechanics of content itself!
    • Web Footprint: A website should forever grow a gigantic far reaching web footprint (See: https://www.kineticknowledge.com/digital-footprint/ ) of direct subscribers, back links, likes, shares, reviews and bookmarks … from all over the web. All of these off page signals are prepared to send someone somewhere at any time inbound to our pages! And, by the way, they serve as the off page signals that search engines use to rank your pages competitively! 
  6. Design: Always keep in mind that for visitors it matters what your brand looks like. Your website is an immediate replacement for window shopping. “Drag and drop” gets thrown around loosely by the bottom- dwellers of website software and its rarely ever good enough. Design can’t be one dimensional; it must accept SEO, security, lead capture and various other functions. There’s got to be cooperation so that aesthetic never undermines other required layers. Choose solutions that allow you to carry page URLs from design to redesign, so that a web footprint can remain in tact! (See: https://www.kineticknowledge.com/web-design-portfolio/
  7. Security: Like it or not, no one can guarantee your website security. What you must do, at minimum, is make sure that website code is updated in order to harden it against vulnerability to hack. Management matters as does personal computer use, but a serious marketer should also invest in highly regarded defense. Like, for instance, solutions that offer a firewall, daily malware scanning, two factor authentication and much more! Some may even guarantee they can clean a site that has been hacked, no matter the time involved. (See: https://www.kineticknowledge.com/wordpress-website-security-plan/ )

 

ONLY WordPress Meets All Of These Challenges

See: Why Use WordPress https://www.kineticknowledge.com/resources/wordpress/