Hosting For The Serious Business

custom wordpress | kinetic knowledgeDefine Shared Hosting

  Lately we have been aiming to inform on some of the technical aspects of WordPress and website management for the serious business, including the importance of digital footprint management and the different types of WordPress.

  Because of the way host options are often sold (to ‘less than informed buyers’) one can easily end up with the wrong solution. While WordPress offers  a business unrivaled power & flexibility, the way it is hosted matters!

  Let’s start by describing the most common host plan:

‘Shared Hosting’ is host service where many websites reside on one server. Generally, it is the most economical option versus Virtual Private or Dedicated because so many company websites share the cost of a provider’s server maintenance. Of course, ‘Shared Hosting’ is economical because it is often  oversubscribed. In order for it’s provider to maintain a profit it’s likely shorting services & capacity.
 

Better Website Hosting

  A modern website with a Content Management System (CMS) requires more than a host, it requires management! Learning how to use WordPress can be relatively easy, but for it to function at its’ best it will need management a basic Shared Hosting plan isn’t going to deliver. For instance, with oversubscription there’s likely going to be more and more security exposure to all those random sites; with oversubscription there’s going to be less resources for speed AND then who’s going to manage updates, plugins, bugs & security patches? Certainly not the average ‘shared host’ and certainly not with a custom website.  

  In order for a WordPress website to function at maximum capacity there are server-side resources required. Those contractor websites | kinetic knowledgeinclude scripting languages like PHP, as well as database systems like MySQL. There’s caching, 3rd party application integration, content backup,  and complex security issues that will all tax a server! There’s general human concern! In a general Shared Hosting environment, where RAM and CPU are often limited by the sheer number of random sites subscribed, page loads will slow. And slow pages can have a ‘ripple effect’ that, defeats the whole purpose of being there. After all, do any of us like or even trust slow loading pages & websites?

  GoDaddy, for instance, is a great resource for registering domains. And their Shared Hosting service may be fine for the average static website, but many report they can be way oversubscribed. Rumors of slow loading pages during the workday persist. They are also versed in ‘customer support dialogue’, database updates, installing caching plugins, etc., and the legendary up-selling ensues. Ultimately, with the average ‘bare bones shared hosting’ plan, a business gets a minimal amount of service for a economic price.  

  Here are some basic requirements for hosting a sophisticated WordPress site.

WordPress | Kinetic KnowledgeWordPress Server Requirements

  • PHP version 5.2.4 or greater
  • MySQL version 5.0.15 or greater
  • Apache mod_rewrite module (for clean URIs known as Permalinks)
  • Service!

And then please have a look at a Comprehensive Managed Hosting, Managed WordPress, Customer & Marketing Support Services package to see an example of how a host might better support a serious business.

 

 

Passwords And Site Security!

Reminder: Better Password Encryption!

It’s never too late or too often to remind you about better password encryption.

No matter what we do to keep sites safe from all the nefarious things going on out there on the Internet, ONLY YOU can protect yourself from password theft. There are certainly those out their working to steal your personal information. In fact it’s rumored that near 80% of all Internet traffic is less than sincere – often software bots looking for email addresses, back links or even worse. They very well may be interested in invading, or even controlling, your site. And it’s very important to understand that regardless of what security your host deploys, no one can prevent theft of your user name or password. That’s always your responsibility!

Login Update Your Password Now! 

So please Login to your site > Users > All Users > Open Your User Account > Scroll down to ‘New Passwords’ and consider updating your password. Here’s quick video instruction on updating user passwords in your dashboard … for in case visual helps


Folks, Passwords and site security must always be your priority!!

 

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Shared Hosting: If It Sounds Too Good To Be True, It Is!

Recently I saw a relatively high profile social networking consultant recommend his audience use a super cheap host service, with unlimited bandwidth and a free one click WordPress install.

He spoke nothing of the potential pitfalls, probably had no idea himself… BUT I felt we should write something on the subject here for those considering that kind of a service.

Forgive me, this may concern you!

Define Shared Hosting

For the layperson, shared hosting is where the host serves multiple sites from a single Web server. Although shared hosting is a less expensive way for a business to create a web presence, it’s typically priced based upon the bet you won’t use much in the way of server resources. If you’ve chosen cut throat pricing to host your business site, it’s  likely you’ve chosen shared hosting!

If Hosting Sounds Too Good To Be True, It Is!

What shared hosting also means, is you are on a server full of other random sites AND you are potentially at the mercy of all the other sites activity. Shared hosting is usually not sufficient for any one site with potentially high traffic spikes.

You’ve spent time and energy to build products services and a brand, but when you [or anyone else on your server, for that matter] get a popular moment are you prepared? For example, say Digg.com points to your site one day and there’s a traffic surge. With shared hosting, there’s a good chance you’ll go down before you ever benefit from that surge. And if so, what of the reward for all your hard work?

If your site grows in popularity, are there even options to optimize your server for additional traffic? If so, you either pay up or you probably need to move… having learned a hard lesson! Here’s the next one: what is the cost to transfer your site and content seamlessly? Have you thought any about the retention of your data, images and video files? How about your back links? Your subscribers? Search indexing? How much will it cost to get someone experienced enough to successfully transfer all you have accumulated and want to protect?

Hosting with a FREE WordPress Install?

What does a one click install mean anyway? Does it even address WordPress updates, or that the software quickly becomes problematic if you’re not updating it? If a major security release ever came along, will they tell you? Are they responsible? And if so, are you waiting until the installer decides to update… rather than right away?

Do you have any custom design? Any custom configuration? Certainly you have custom Search Engine Optimization? How about plugins? Are you using or embedding any 3rd party software? Analytics maybe? Cool widgets, maybe the weather? And what if all those fun features begin to hog resources; will your shared host simply shut you down with no explanation. Got a question about modifying something or adding a new feature? Either plan on lots of research in the WP support forums, assuming someone there has even dealt with your problem before. And folks, our CTO used to manage those forums! He’ll be the first to tell you  the volume is such, dozens of questions go unanswered. What would you expect when the forums are volunteer?

What Serious Business People Do?

So, what’s an incident really going to cost you? $150 $250? How about the next? Experienced and trusted WP developers aren’t cheap. Just because WP is open source, free to download and install, doesn’t mean it isn’t a complicated piece of software that requires various web technology disciplines to fix, customize or optimize.

And as for unlimited bandwidth, has that been defined? Know that if your server can’t handle peak traffic then having it is probably useless. Need immediate service? Good luck!

Folks, ultimately with shared hosting you may need to be realistic about potential down time, limitations on service, the possibility of things breaking and additional costs.

What do serious business people do? They get a dedicated Web server, either in- house or out with a managed service… maybe like ours. With us, there’s not only realtime customer service platform with human interaction, but complete WordPress care & updating. Throw in server optimization, technology advancement, storage, security, online marketing education,… and you’ve got our standard comprehensive services package!