Hosting For The Serious Business Versus Shared Hosting?

Lately, we have been aiming to inform on some of the technical aspects of WordPress as well as better website hosting & website management for the serious business, including details like the importance of digital footprint management and the different types of WordPress.

Because of the way host options are often sold (to uninformed buyers) one can easily end up with the wrong solution. While WordPress offers a business unrivaled website power & flexibility, the way it is hosted matters! Let’s start by describing the most common host plan:

‘Shared Hosting’ is host service where many websites reside on one server. Generally, it is the most economical option versus Virtual Private or Dedicated because so many company websites share the cost of a provider’s server maintenance. Of course, ‘Shared Hosting’ is economical because it is often oversubscribed. In order for it’s the provider to maintain a profit, it’s likely shorting services & capacity.

Better Website Hosting

A modern website or Content Management System (CMS) requires more than a host, it requires constant updating, bandwidth for speed and it requires management! Learning how to use WordPress can be relatively easy, but for it to function at its’ best it will need management. It’s something a basic Shared Hosting plan isn’t going to deliver. For instance, with oversubscription there’s likely going to be more and more security exposure to all those random sites; with oversubscription, there’s going to be fewer resources for speed AND then who’s going to manage updates, plugins, bugs & security patches? Certainly not the average ‘shared host’ and certainly not with a custom website.  

In order for a WordPress website to function at maximum capacity, there are server-side resources required. Those include scripting languages like PHP, as well as database systems like MySQL. There’s caching, 3rd party application integration, content backup,  and complex security issues that will all tax a server! There’s a need for general human concern! In a general Shared Hosting environment, where RAM and CPU are often limited by the sheer number of random websites loaded up, page loads will slow. And slow pages can have a ‘ripple effect’ that defeats the whole purpose of being there. After all, do any of us like or even trust super slow loading websites?

Have a look at at a Comprehensive Managed Hosting, Customer & Marketing Support Services package to see an example of how a host might better support your serious business.

Website Contact Form Use And Settings


When a website contact form is filled & submitted, that submission’s information is emailed to the address assigned in the form’s settings. And while email is convenient for busy people, there is always another reliable option: a website owner can login and review contact form submission messages in the website dashboard. For that option go to ‘Forms’ then to ‘Entries’ and all submission messages will be listed in reverse chronological order; however and with email being the preferred option, there is a common situation where something about the incoming email trips up email host spam & blocking filters. So let’s look at why and how to deal with it.


What To Do When Email Notifications Fail To Arrive In Inboxes

What should a business do if it is not receiving contact form email in a specific inbox?

1. First, check Spam folders for in case messages are being routed there. Like it or not, we have to own our spam files day to day.

1. a) If good messages are in a spam folder then mark as “Not Spam” using whatever option the email provider offers in order to prevent form entries from landing there again.

2. If the email are NOT in Spam, then login to the website and check to be certain the correct receive- email address is assigned in the form settings. Often, in the heat of design and development, an address is setup based upon logic at the time. In many cases, that email address later proves to be wrong for this purpose.

2. a) Also double- check the “Email to” field to be certain its entered correctly. If not then correct, re- set the app and test!

3. Because the issue may lie with the email hosts’ definition of spam and/ or its’ spam blocking setup, a business may want to have the form set up to email multiple addresses. If so, be sure to separate each address with a comma.

3. a) Once multiple addresses are setup, test the form and check each all email inboxes. If any receive an email it proves the contact form application works and the email host is the issue. 99% of the time we find this is the case because the apps work – its’ the email host who’s random definition of spam setup that is the issue.

4. Regardless of all the above, it is always pro- active to have the email inbox host whitelist both a) the website host IP address and b) the website/server/contact form host email address.

Delivering contact form email can be tricky and there are situations where incoming email is blocked by its’ host. Worse, the email host is less than cooperative in troubleshooting the issue. If contact form email notification messages do not arrive in the Inbox of choice or its’ Spam folder and the email host claims the website form application is at fault, well then a logical course of action may be to switch email hosts. If so, we recommend Gmail; preferably Google Apps class Gmail.

Domain OwnershipDomain Ownership: Your Domain Is A Valuable Business Asset

So, why should domain ownership (=URL) be a fundamental business priority? We see a lot of confusion over domains and their management, including not managing them at all! We want to advocate that business owners prioritize domain ownership here.
Often business owners either don’t know where they have registered their domain(s) or worse, they have asked someone else to buy them. In some cases, the affiliated email records are set for the same domain making matters even more difficult.Domains are such valuable business assets we felt compelled to support, so folks understand a little bit more about their domains. In our view and no matter what, you want to be in control of these important business assets. If you allow anyone else to control or own your domain, well then it is NOT really yours … is it?

To begin to understand it really starts with the fact there is a universally accepted need for web standards and organization. Without standards, nothing could ever be done safely or efficiently. So here are a series of definitions to help with any confusion you may have about your domain, which obviously relates to what you do online:

Domain Definitions List

Domain Name
Domains are names associated with a particular IP (i.e. Internet Protocol) address, and that translates to a unique sequence of numbers. To make a physical parallel think of it like this: there’s only one location for 100 Main St. in any given town and one person owns it. On the Internet, the domain name might translate to a unique number sequence like and only we own it. That number is inaccurate, by the way, but the point is … to a browser really looks like a unique set of numbers.
Domain Registrar
Domain registrars are companies authorized to sell domain names available for registration, or better yet … not yet owned by anyone else. GoDaddy and Network Solutions are well-known registrars. They also sell various other services. 
Domain Host
GoDaddy & Network Solutions are also domain hosts, meaning they run DNS servers for the organization of registered domain(s). These DNS servers also support a domain owner’s ability to manage different records affiliated with their domains. For instance, a domain name record is an ‘A Name Record’; for subdomains a C Name Record; for email an MX Record and even for text there’s a Text Record. They will also host your website and email for a fee. 
DNS stands for Domain Name System. This ‘system’ is set up to safely organize domains. It’s kind of like the phone book of the web where, when you look for a NAME, that system identifies and then translates it to a ‘number sequence’ you can call. With the help of registrars, the DNS translates a URL or web address (i.e. to the affiliated IP address, which is also a sequence of numbers (i.e. 
MX Records
Your URL or web address can be used for email (i.e. MX (i.e. Mail Exchange) records are DNS settings associated with a domain in order to direct its mail to servers hosting a users’ mail accounts.
And then while we’re at it …
It’s a network of interconnected computers. Computers worldwide!
It’s an Internet application that supports getting people to websites. 
Is an application for retrieving & presenting specific web pages. 
Search Engines
Search Engines constantly crawl and consume all the information on web pages they possibly can, in order to prepare an updated index for when people search. The goal is to help people reach the current information that exists on web pages, as accurately & efficiently as is possible. 

Webmaster Service – Digital Assets Management For Business

Managing the digital assets a business needs in this day and age has become a huge distraction. Keeping track of domains, websites, proper hosting, various Google tools, search & directory listings, social media accounts, security, passwords, and various other applications is a huge headache for the average business owner. It’s why accountable responsive webmaster service has become necessary.

Business owners should have control over their digital assets, but can they truly manage them? Who can back a website database up? Who will manage updates when they come or if they break a website? What are the fundamentals of SEO? Does anyone know how to develop content, the right way? What about SSL certificates? How do you secure these assets affordably? Where are logos, graphics, image files, and documents stored?! How do you keep track of all the logins? A good webmaster service can help!

The ‘Big Company’ Answer

The ‘big solution companies’ choose to take advantage of the ‘short on technical knowledge’ business person. When service is needed, weaponized service people deal in confusion and the sale of unnecessary solutions. If you use one of these ‘big solution companies’ you are familiar with the situation. A serious business person should not have to tolerate it.

The Right Answer


Kinetic Knowledge offers responsive webmaster service and digital asset management support. We are an experienced firm offering a consultative approach to managing digital assets. We also believe a business should own and control its’ assets! If it resonates, please do not hesitate to ask us about how it is all done! 

Basic Webmaster Services Can Include:

  • WordPress Website Host Management 
  • WordPress Website Updates Management
  • WordPress Backups, Website & Database
  • WordPress Themes Management
  • WordPress Plugins Management
  • Google My Business Tools Basic Setup & Management 
  • Google Traffic Analytics
  • Google Search Console
  • Basic Security
  • Secure Image, Logo, Graphic, Video Files Storage
  • Passwords Storage
  • Malware Scans
  • Brute Force Blocking
  • Strong Password Enforcement
  • Bad User Lockouts
  • 404 Detection
  • Blacklist Checks
  • Update Alerts
  • File Change Alerts
  • Performance Checks
  • Vested Human Service
  • And more!

And Even More Advanced Support Options Can Include:

  • More Frequent Website Database Backups Options
  • Advanced Security Options
  • Advanced Google My Business Tools Setup Options
  • SSL Certificate Purchase & Installation  
  • SEO Options
  • PPC Options
  • Email Campaign Options 
  • Content Options
  • Search & Directory Listings Option
  • KeyWords Rank Tracking Option
  • Social Media Plan Options
  • Monthly Report Options
  • And more again!