Domains (= URLs) Are Valuable Business Assets


We see a lot of confusion over domains and how to manage them, including not managing them at all. Often business owners either don’t know where they have registered their domain(s) or worse have asked someone else to buy them. In some cases the affiliated email records are set up for the same domain making matters (potentially) even more difficult. 
Domains are such valuable business assets we felt compelled to support, so folks understand a little bit more about their domains. In our view and no matter what, you want to be in control of these important business assets. If you allow anyone else to control or own your domain, well then then it is NOT really yours … is it?
 
To begin to understand it really starts with the fact there is a universally accepted need for web standards and organization. Without standards nothing could ever be done safely or efficiently. So here are a series of definitions to help with any confusion you may have about your domain, which obviously relates to what you do online:


Domain Definitions List

 
Domain Name
Domains are names associated with a particular IP (i.e. Internet Protocol) address, and that translates to a unique sequence of numbers. To make a physical parallel think of it like this: there’s only one location for 100 Main St. in any given town and one person owns it. On the Internet the domain name kineticknowledge.com might translate to a unique number sequence like 123.123.123.3 AND only we own it. That number is inaccurate, by the way, but the point is … to a browser kineticknowledge.com looks like a unique set of numbers.
 
Domain Registrar
Domain registrars are companies authorized to sell domain names available for registration, or better yet … not yet owned by anyone else. GoDaddy & Network Solutions are well known registrars. They also sell domain hosting services to support websites, email and text.
 
Domain Host
GoDaddy & Network Solutions are also domain hosts, meaning they run DNS servers for the organization of registered domain(s). These DNS servers also support a domain owners ability to manage different records affiliated with their domains. For instance a domain name record is an ‘A Name Record’; for sub domains a C Name Record; for email an MX Record and even for text there’s a Text Record. They will also host your website and email for a fee. 
 
DNS
DNS stands for Domain Name System. This ‘system’ is set up to safely organize domains. It’s kind of like the phone book of the web where, when you look for a NAME, that system identifies and then translates it to a ‘number sequence’ you can call. With the help of registrars, the DNS translates a URL or web address (i.e. https://kineticknowledge.com ) to the affiliated IP address, which is also a sequence of numbers (i.e. 123.123.123.3). 
 
MX Records
Your URL or web address can be used for email (i.e. support@kineticknowledge.com). MX (i.e. Mail Exchange) records are DNS settings associated to a domain in order to direct its mail to servers hosting  a users’ mail accounts.
 
And then while we’re at it …
 
 
Internet
It’s a network of interconnected computers. Computers worldwide!
 
Web
It’s an Internet application that supports getting people to websites. 
 
Browser
Is an application for retrieving & presenting specific web pages. 
 
Search Engines
They constantly crawl and consume all the information on web pages they possibly can, in order to prepare an updated index for when people search. The goal is to help people reach the current information that exists on web pages, as accurately & efficiently as is possible. 
 
 

Business Owners Need Webmaster Digital Assets Management Service!

Managing the digital assets a business needs in this day and age has become a huge distraction. Keeping track of domains, websites, proper hosting, various Google tools, search & directory listings, social media accounts, security, passwords and various other applications is a huge headache for the average business owner. It’s where an accountable responsive webmaster will help!

Business owners should have control over their digital assets, but manage them? Who can back a website and its’ database up? Who will manage updates when the break a website? What about fundamental SEO? Does anyone know how to develop content the right way? What about SSL certificates!? How do you secure these assets in a manageable way? Logo, graphic, image file storage or even access that’s easy?! How do you keep track of all the logins? A good webmaster is prepared to help!

The ‘Big Solution Company’ Answer

The ‘big solution companies’ choose to take advantage of the ‘short on time | short on technical knowledge’ business person. Their ‘weaponized support people’ generate confusion in order to sell unnecessary solutions, while adding traps and minimizing actual service. A half hour wait on the phone only to speak to an uninformed person with no vested interest is the low bar they set. Even more insulting is that same person you waited to talk too is really NOT motivated to service; rather she has been trained to sell more tech’!? If you are with a ‘Big Solution Company’ you know the situation. In fact they’re betting a move is just enough trouble to discourage you from doing it. A serious business person should NEVER tolerate it!

What’s The Answer?

 

Kinetic Knowledge offers webmaster services a business might appreciate: responsive Webmaster and digital asset management support for all of a businesses assets under one roof! We are an experienced firm interested offering a consultative approach to managing digital assets. We also believe a business should both own and control its’ assets! If webmaster support resonates, please do not hesitate to ask us about how it is done! 


Basic Webmaster Services Can Include:

  • WordPress Website Host Management 
  • WordPress Website Updates Management
  • WordPress Backups, Website & Database
  • WordPress Themes Management
  • WordPress Plugins Management
  • Google My Business Tools Basic Setup & Management 
  • Google Traffic Analytics
  • Google Search Console
  • Basic Security
  • Secure Image, Logo, Graphic, Video Files Storage
  • Passwords Storage
  • Malware Scans
  • Brute Force Blocking
  • Strong Password Enforcement
  • Google ReCaptcha
  • Bad User Lockouts
  • 404 Detection
  • Blacklist Checks
  • Update Alerts
  • File Change Alerts
  • Performance Checks
  • Vested Human Service
  • And more !

And Even More Advanced Support Options Can Include:

  • More Frequent Website Database Backups Options
  • Advanced Security Options
  • Advanced Google My Business Tools Setup Options
  • SSL Certificate Purchase & Installation  
  • SEO Options
  • PPC Options
  • Email Campaign Options 
  • Content Options
  • Search & Directory Listings Option
  • KeyWords Rank Tracking Option
  • Social Media Plan Options
  • Monthly Report Options
  • And more again !

The Important Website Security Features That Matter

 

There is a lot of confusion out there about what security is necessary for a business website. Careful: there’s an army of companies touting their product and one solution rarely fits all. What’s more, the threat always evolves so security must also be a committed personal process – locally with computer use. Website security is as much personal computer discipline as it is website security features, so best to get up to speed.

Reliable security stems from people, from process and from technology all working together! And in case there is any confusion about what Secure Socket Layers (SSL) do, they protect visitors coming in from a browser that then interact or share information with your website. What follows emphasizes the most relevant security features to protect the website itself.

What Website Security Software Features Matter When It Comes To Preventing Your Website From Being Hacked?

1. Brute force blocking – a live feature for monitoring login page activity to lock out IP addresses that repeatedly attempt to *guess* a password and username login. A two factor authentication option that sends a code required for login entry along with a username and password to another device can be a great add- on, but for some it’s too much;

2. Country blocking – a feature designed to stop or end repeated aggressive & malicious activity originating from a geographic region or country. For instance, repeated failed logins or a large number of page not found errors that alerts to this malicious activity coming from the same country and blocks it. This plus a manual capability that allows for pre- empting the blocking of any county or IP deemed not necessary can be useful;

3. Scanning – a feature that continuously searches for Malware, Viruses and any security vulnerabilities;

4. Comment spam filters – this feature checks on the source IP of inbound comments and any URLs that are included AND

5. Firewall – a feature that identifies malicious traffic by IP address and then blocks the attacker from any further access. Top solutions automatically update firewall rules based upon the latest threats, blocking attacks based on known / updated attack patterns and IP addresses; 

6. Database back ups – so that in the worst case scenario you’re able to go back and re- establish the website database before it was hacked; hopefully, worst case, there’s no more than a lost post or some simple to re- do edits;

Check out our WordPress advanced security solution, which does all of the above and more. Features like tracking all nefarious activity targeting WP site worldwide and updating itself based upon that data make this solution stand alone as best in class. Plus we guarantee support for cleaning a site that has been hacked and also Google re- submission making this security package unique!

Related Information:

personal security practices

In a previous post titled “So, Why Does Google Want Us To Use SSL?” we shared that there is NO security guarantee, especially because there are different areas of vulnerability – none more important than local/ personal computer management. The threat evolves SO security is a continuous process; it’s as much about securing local computer personal processes and behavior as it is managing website configurations.

Be assured – security stems from people, process and technology – all working together!

 

How To Improve Website Security Locally At The Personal Computer Level

As website administrators’ & owners, here are the actions we can all take to harden & improve our personal processes and behavior in order to improve website security:

  • Limit Access: Minimize administrative access to website dashboards. The less people with Admin’ status, the less exposure to mistakes.
  • Raise The Website Login Bar: Respect usernames & passwords, encrypt them with non- dictionary based words and include a combination of lowercase & capital letters, numbers and/ or symbols;
  • Host Choice: A little knowledge ( or help ) for what different host & service packages do and do NOT offer, for instance that shared plans are probably a compromise is a first step. The cheaper the plan the more you may want to concern yourself; whereas, a good managed dedicated host plan should improve security a great deal.
  • Backups: Reliable database & theme backups, including testing to be sure a website can be restored from its backup if it is damaged.
  • Stay Up-to-Date: Stay up to date ( or get help ) with WordPress updates that not only advance the software’s features BUT harden its code against vulnerability. There should be an administrative support in place that checks the status of the site’s extensible components with some frequency.
  • Trusted Sources: Do not load plugin applications or themes from sources not vetted as trusted and reliable. Sorry folks, but FREE is becoming a recipe for disaster. Malicious people and organizations will distribute free ‘nulled’ plugins and themes with malicious code. So don’t just load up anything that comes down the pike.
  • Security Updates and News: Security vulnerability affects all software, WordPress being no different. To stay current, subscribe to reliable sources of information in order to be informed of the latest issues & trends.
  • Security Software: Use security software that not only helps protect in real-time by perpetually searching for Malware, Viruses and security vulnerabilities, but that firewalls identified attacker IP addresses. Even entire country blocking, temporarily or permanently, should be possible.
  • Working Environment: Be sure the local computer, browser and routers are up-to-date, free of spyware, malware, and virus infections. Anti- virus ( = malware that spreads from PC to PC ) and anti- malware software is recommended. Also secure your mobile devices. Install any updates as soon as they are available.
  • Personal Passwords: The goal with a username & password is to make it difficult for others, including machines, to guess. Hard for even a brute force attack to succeed. A key to this is making it Complex, Long, and Unique. And if an IP fails to enter a couple times, maybe 3 times, than to deny that IP

And while personal practices and computer management are everyone’s responsibility, this post does not suggest busy professionals can handle it all; it does however suggest there should be knowledgeable WordPress support to manage what you may not be able too. And please, ask us about Advanced WordPress Security and Host Management

Related News:
So, Why Does Google Want Us To Use SSL? 
The Truth About Hacked Websites