What Do FREE or DIY Websites Lack?

Is FREE or DIY ever really a website solution for the serious business? 

FREE and DIY Website solutions are advertised as the answer to a small business owners’ prayers. Their argument is a top solution for little to no cost. From the ‘just getting started small business owner’ all the way to the ‘most discerning business owner’ – FREE is certainly interesting.

But can FREE truly support a serious marketer? Are there going to be “hidden” costs in these DIY and FREE website builder solutions (i.e. Wix, Squarespace, GoDaddy Central, Web.com)? What about the limitations? 

Businesses have so many challenges and responsibilities, none less than the presentation of a detailed and relevant brand. To better identify some of the likely realities of FREE or DIY consider answers to these questions first. 

Top 10 Things to Consider Before Using a FREE or DIY Website

    1. What is the investment of time in ‘learning curve’ with a free solution?
    2. Does its’ user own anything, the website or its web footprint, with a free solution?
    3. Does its’ user own or control her own content with a free solution?
    4. Is there any support if something goes wrong with a free solution?
    5. Is there any accountability to a particular businesses requirements with a free solution?
    6. Are there legitimate search engine optimization tools, including that advance when search engines advance, with a free solution?
    7. Browsers, Search Engines, Google always evolve… what is a free website solutions’ incentive to keep up?
    8. Will free website solutions change their policies to a users’ detriment?
    9. Does a free website provider run its own brand or potentially competitive advertising on the website in order to monetize what is supposedly free?
    10. Are all necessary features and applications, plus any flexibility for their customization, available to the average business with a free solution?

Can business assets such as a BRAND be trusted to FREE services? If there are genuine business requirements it may NOT only be useful, but cost-effective to look into website ownership and a genuinely vested interest in webmaster support. And let’s not forget the age old reality that marketing agencies exist to offer a breadth of experience in business strategy and brand promotion. 

Ask us about how WordPress is an advantage and also about webmaster services support the serious marketer! 

What is Managed WordPress Website Hosting?

WordPress Webmaster Managed Host Services For Business NJ Managed WordPress Hosting and Webmaster Service is a host environment specifically designed to support WordPress websites and it’s what we do here at Kinetic Knowledge. Rather than jumping into the random host scenario, consider that we’re solely focused on management, support for and hosting of WordPress websites.

Our Managed WordPress Webmaster Hosting Offers Many Advantages:

  • We’re set up for fast page loads, often dropping a second or more off the average load of common host plans.
  • Clients aren’t on overcrowded servers; in some cases they share resources with a conservative number of WordPress (only) websites and, in some cases, there are no other websites.
  • We offer increased security with individualized website support; there are also affordable advanced options and a great deal of experience with WordPress-specific attacks and hacks.
  • We keep websites up to date, managing all core WordPress, WordPress theme and WordPress application updates.
  • We get familiar with our clients business; we know what they are trying to accomplish and responsive personal support reflects this fact! 

Are There Drawbacks With Our Managed WordPress Webmaster Host Plans?

Because our plans are managed for WordPress there is a great deal more customization with a lot less sharing of resources and we come with personalized service. For this the cost may be a little higher than some, but in most cases we are more than competitive. And who out there brings personalized attention, including a team that gets familiar with a clients’ business?

In many host scenarios there are limitations on the amount of website customization. Some managed WordPress hosts don’t allow certain plugins or themes. Not here; here there are no such traps or tricks! There are no multisite setups or the limiting of options to support our own efficiencies; here each WordPress website host installation is standalone, setup in a way that prioritizes a clients’ interests!

Why Kinetic Knowledge for WordPress Hosting?

If you’re serious about your business, and you want an ability to scale, to advance and to redesign THEN you need something more personal and more reliable. That’s Kinetic Knowledge Managed WordPress Webmaster Hosting!




Why A Business Owner Needs Webmaster Service

Business Owners Need Webmaster Digital Assets Management Service!

Managing the digital assets a business needs in this day and age has become a huge distraction. Keeping track of domains, websites, proper hosting, various Google tools, search & directory listings, social media accounts, security, passwords and various other applications is a huge headache for the average business owner. It’s where an accountable responsive webmaster will help!

Business owners should have control over their digital assets, but manage them? Who can back a website and its’ database up? Who will manage updates when the break a website? What about fundamental SEO? Does anyone know how to develop content the right way? What about SSL certificates!? How do you secure these assets in a manageable way? Logo, graphic, image file storage or even access that’s easy?! How do you keep track of all the logins? A good webmaster is prepared to help!

The ‘Big Solution Company’ Answer

The ‘big solution companies’ choose to take advantage of the ‘short on time | short on technical knowledge’ business person. Their ‘weaponized support people’ generate confusion in order to sell unnecessary solutions, while adding traps and minimizing actual service. A half hour wait on the phone only to speak to an uninformed person with no vested interest is the low bar they set. Even more insulting is that same person you waited to talk too is really NOT motivated to service; rather she has been trained to sell more tech’!? If you are with a ‘Big Solution Company’ you know the situation. In fact they’re betting a move is just enough trouble to discourage you from doing it. A serious business person should NEVER tolerate it!

What’s The Answer?


Kinetic Knowledge offers webmaster services a business might appreciate: responsive Webmaster and digital asset management support for all of a businesses assets under one roof! We are an experienced firm interested offering a consultative approach to managing digital assets. We also believe a business should both own and control its’ assets! If webmaster support resonates, please do not hesitate to ask us about how it is done! 

Basic Webmaster Services Can Include:

  • WordPress Website Host Management 
  • WordPress Website Updates Management
  • WordPress Backups, Website & Database
  • WordPress Themes Management
  • WordPress Plugins Management
  • Google My Business Tools Basic Setup & Management 
  • Google Traffic Analytics
  • Google Search Console
  • Basic Security
  • Secure Image, Logo, Graphic, Video Files Storage
  • Passwords Storage
  • Malware Scans
  • Brute Force Blocking
  • Strong Password Enforcement
  • Google ReCaptcha
  • Bad User Lockouts
  • 404 Detection
  • Blacklist Checks
  • Update Alerts
  • File Change Alerts
  • Performance Checks
  • Vested Human Service
  • And more !

And Even More Advanced Support Options Can Include:

  • More Frequent Website Database Backups Options
  • Advanced Security Options
  • Advanced Google My Business Tools Setup Options
  • SSL Certificate Purchase & Installation  
  • SEO Options
  • PPC Options
  • Email Campaign Options 
  • Content Options
  • Search & Directory Listings Option
  • KeyWords Rank Tracking Option
  • Social Media Plan Options
  • Monthly Report Options
  • And more again !

The 4 Areas Of Security You Must Manage!

the 4 areas of web security defined

The 4 Areas of Web Security Businesses Must Know


Your web security is about risk reduction because the risk will never ever be zero. There is no perfect security solution or guarantee because hacks will come up with new methods every day. So, serious people need to get familiar with the 4 areas of security that matter to their web health. 


1. Local Computers & Communication

– the biggest area of vulnerability and where most hacks occur

– at minimum use malware scanning software ( i.e. malwarebytes.com )

– be reluctant to click on links or react to anything in email unless you are certain of who it came from

– search random website domains on Google before visiting because Google vets the website pages it indexes for malware- downloading and nefarious activity

2. Website Updates Management

– manage a business website as if it is under attack… because it is! 

– good website software advances and unless someone else owns your website, keep it updated  

– with WordPress there are core updates, theme & application updates that either advance usability or harden code against vulnerability to hack

3. Web Security

– there are good & bad options suited for different users

– firewalls matter and most all free solutions have no firewall

– inconvenient as it may be, you must encrypt login page URLs , usernames and passwords


4. Secure Socket Layers ( SSL )WHY DOES GOOGLE WANT US TO USE SSL?

– Google has stated SSL is necessary

– now they make it visible in the browser, you are either an ‘I’ for insecure or a ‘Green Lock’ for secure website

– it protects the exchange of information between browser and website from 3rd party computers or software that might otherwise get in between that connection

– it may seem obvious for e- commerce, but exposure stems from the fact that people also fill out contact forms and owners login to their websites from a browser!

Managing a web presence can be difficult for busy business people so we provide a series of different webmaster & host management options, including advanced website security, to relieve folks of that burden.  Ask us about client friendly webmaster services!