Can You Afford A Free Business Website ?

Why You May NOT Want A FREE Website Solution

There are many free website solutions; however, in one way or another we often get exactly what we pay for. As a business person with many challenges and responsibilities, including brand identity, you may want to sort out these questions before going the free route.

10 Things To Consider Before Using A FREE Website

    1. What is the cost in terms of effort, time and learning curve to go free?
    2. Do I own anything, including my long term destiny with free?
    3. Does the owner of this free solution own my own content?
    4. Is there any free use support?
    5. Is anyone accountable to my particular business requirements free?
    6. Is there any free support for search engine optimization?
    7. The web, browsers and Google are always evolving… is my website solution going to keep up for free?
    8. Will my free website ever change its’ policies to my detriment?
    9. Does the provider run its own brand or potentially competitive advertising on my free website?
    10. Can I use a domain of my choosing or all the features I want or need free?

You may not like the answers to these question. Can assets such as these be trusted to a FREE service? Obviously we’re biased, but if you have real business requirements you may find it useful and cost-effective to discuss website ownership and genuine vested support. 

Business Owners Seek Genuine Webmaster Service!

Business owners are talking about Webmaster Services and Digital Assets Management!

It has become a huge distraction and an inconvenience to manage all the digital assets a DAM Digital Asset Management by Kinetic Knowledgebusiness needs in this day and age. Simply put, trying to keep track of domains, websites, hosting, various Google tools, search & directory listings, social media accounts, security and various other applications has become a difficult part of any business owner’s day.

We should all have control over our digital assets, but who is going to manage the updates? Does anyone back the website or its’ database up? Who can help with even the most basic SEO? Can I get Advertising support? Anyone know how to do content the right way? And what about these SSL certificates!? Storage for my logo, graphic and image files in a place that’s simple to access?!

Even the terminology can be endless. How does one keep track of all the logins? How do you secure it all in a way that is manageable?

The ‘Big Solution Company’ Answer

And the ‘big solution companies’ choose to take advantage of what are ‘short on time | short on technical knowledge’ business people. They sell solutions that limit everything, while adding traps and marginalized service. A half hour wait on the phone, only to speak to an uninformed person with no vested interest in the client’s business. Even more insulting, that same person is really NOT motivated by service. Nope, she (or he) is trained to try and sell more tech’!? If you are already with them, these companies bet that moving on is just enough trouble to discourage it.

Sooner or later a serious business person isn’t going to tolerate it!

What’s The Answer?

Business owners require responsive ‘Webmaster Service and Digital Asset Management‘ support under one roof! They want to know they can call someone who’s familiar with not only these digital assets, but their business. They don’t want to be limited to one companies’ solutions, they want choices. And they should feel certain they not only own, but that they are in control of their digital assets.

Clearly we are biased here about how to manage support for client assets as a vested accountable service! If it resonates, please do not hesitate to ask us about how Digital Asset Management can & should be done! 


Basic Webmaster Services Can Include:

  • Secure Image, Logo, Graphic, Video Files Storage
  • PWs Storage
  • WordPress Website Host Management 
  • WordPress Website Updates Management
  • WordPress Backups, Website & Database
  • WordPress Themes Management
  • WordPress Plugins Management
  • Google My Business Tools Basic Setup & Management 
  • Google Traffic Analytics
  • Google Search Console
  • Basic Level Security
  • Malware Scans
  • Brute Force Blocking
  • Strong Password Enforcement
  • Google ReCaptcha
  • Bad User Lockouts
  • 404 Detection
  • Blacklist Checks
  • Update Alerts
  • File Change Alerts
  • Performance Checks
  • Vested Human Service
  • And more !

More Advanced Support Options Can Include:

  • More Frequent Website Database Backups Options
  • Advanced Security Options
  • Advanced Google My Business Tools Setup Options
  • SSL Certificate Purchase & Installation  
  • SEO Options
  • PPC Options
  • Email Campaign Options 
  • Content Options
  • Search & Directory Listings Option
  • KeyWords Rank Tracking Option
  • Social Media Plan Options
  • Monthly Report Options
  • And more again !

The 4 Areas Of Security You Must Manage!

the 4 areas of security defined

 The 4 Areas of Web Security Businesses Must Know

 

Your security is about risk reduction because the risk will never ever be zero. There is no perfect security solution or guarantee because hacks will come up with new methods every day. So, serious people need to get familiar with the 4 areas of security that matter to their web health. 

 

1. Local Computers & Communication

– the biggest area of vulnerability and where most hacks occur

– at minimum use malware scanning software ( i.e. malwarebytes.com )

– be reluctant to click on links or react to anything in email unless you are certain of who it came from

– search random website domains on Google before visiting because Google vets websites it indexes for malware downloading and nefarious activity


2. Website Updates Management

– manage a business website as if it is under attack because it is! 

– good website software advances and unless someone else owns your website, update it  

– with WordPress there are core updates, theme & application updates that either advance usability or harden code against vulnerability to hack

3. Website Security

– there are good & bad options suited for different users

– firewalls matter, most free solutions have no firewall

– inconvenient as it may be, you must encrypt login page URLs , usernames and passwords

 

4. Secure Socket Layers ( SSL )

– Google has stated SSL is necessary

– now they make it visible in the browser, you are either an ‘I’ or ‘Green Lock’ website

– it protects the exchange of information between browser and website from 3rd party computers who might otherwise get in between

– it may seem obvious for e- commerce, but people fill out contact forms and owners login to all websites from a browser! 

Is It My Website? = Is It My Digital Web Footprint?

Websites and Digital Web Footprint Ownershipwordpress business websites | kinetic knowledge

 

IS IT MY WEBSITE? DO I CONTROL MY CURRENT AND FUTURE MARKETING VISIBILITY ONLINE?

 

With Kinetic Knowledge the answer is always “yes!” With us you are never ever trapped and you can always move your website from host to host. This is important because with so many website providers the answer is often “No you cannot take the website off our server”. That’s a big problem when you consider what a website’s accumulated ‘Digital Web Footprint’ is worth to your business, including:

  1. What have you been trying to accomplish with a website?
  2. What is the long term picture?
  3. What happens to all my keyword search engine indexing linked direct to my individual page URLs?
  4. What about bookmarks to my page URLs?
  5. What about back links from other websites to my page URLs?
  6. How about all my social shares, likes, pins and Plus 1’s?
  7. What happens to all that web footprint driven visibility?
  8. What happens to all the potential resulting traffic, leads and new business? 


If you don’t own anything, it’s gone and you start over. All of the above relates directly to records of your page URLs or ‘permalinks’ out all over the web. All in places where anybody, anywhere, at any time can discover you! And it can translate to sales at any moment! So do you want to keep it, including grow it? 
The question often stems from whether or not a business can take a site it has developed from one host to another. Time, effort and ( past & future ) money is always at stake SO before investing even a moment of time be sure to understand the consequences of not owning it all; be sure to understand the long term value lost and what’s truly at stake when you lose not only a website, but its digital footprint!

WHAT IS AT STAKE WITH YOUR DIGITAL WEB FOOTPRINT?

A website is the beginning and a means for future marketing. While marketing, search engine optimization and social voice require time, effort and money it all works toward building a long term visible brand via its ‘digital web footprint’. What is the technical definition of a ‘digital footprint’ (click here)?

It is a forever growing record of digital interactions recorded via page URLs or permalinks. A cumulative record, for instance, used by search engines to rank a site and its content versus the competition. It’s a page URL that maybe several people have bookmarked (or linked too, shared and/ or liked) possibly to recommend it to others or to save as a reference for when they are ‘ready to buy’. Its a lot of potential new business opportunities … assuming those URL records can stand the test of time.

And for this reason, not owning it can be a big long term mistake.

WHEN IS A WEBSITE AND DIGITAL FOOTPRINT NOT MINE?

You see the ads for curiously cheap or even free websites. Ever wonder how or even why it’s free? Maybe the provider is selling something else so profitable [i.e. shared hosting, registrar SEO or PPC service plans] it makes throwing in a template website worth doing free. It is a classic ‘bait & switch’ for the unsuspecting! Logic serves that virtually no business can afford to offer anything for free!

Maybe free suits an immediate need versus building your own site at a cost. There’s even the free subdomain of WordPress.com [i.e. mystore.wordpress.com] option, where authority gained from digital transactions are passed along to the primary wordpress.com domain… and that’s fair for free. Free or cheap is nice, but not if the marketer wants to both build and protect its’ long term record of digital capital interactions … and that potential that comes with it for future business growth.

FORM FOLLOWS FUNCTION

An architect might tell you that the shape or FORM of a building should be based upon its intended FUNCTION or purpose. Let’s parallel a ‘digital footprint’ in a way that defines what a website’s purpose SHOULD be.

The data trail left by interactions in a digital environment or, better yet, the size of a companies’ “online presence” measured by its’ history of interactions is it’s ‘digital footprint’. Inputs to a ‘digital footprint’ may include location, search engine crawls, keyword use and indexing, links, content amount, bookmarks, recommendations, social network activity, direct subscriptions and many more ‘signals’ that lend themselves to visibility (or a website’s function) over time. 

Why does a company build a website in the first place? Hopefully not only to own a Website Digital Footprint Ownership Modern Full Width Responsive Design by Kinetic Knowledgewebsite, but to be ever more visible online; to drive traffic, capture leads and generate business. For perspective, disregard all the signals a marketer’s website can accumulate in it’s ‘footprint’ over time. Rather, look solely at one – the time a business begins hosting its’ website on a particular URL. Time or ‘date stamp’ is a signal and it counts toward a search engine’s definition of authority in a competitive environment. Depending on the level of competition for visibility and traffic, for instance maybe in a less competitive geographic region, ‘date stamp’ for when a business arrived with some content at its’ URL can be enough to outrank the competition. And to outrank is, in theory, to drive traffic and potential new business. But remember, the time record is URL based! Worthless if you don’t own it! 

Most subjects and geographic regions are a great deal more competitive for traffic, but using the one signal demonstrates the larger value proposition and what’s at stake. The big picture is not just that a business should own its’ website, but it should be in control of an entire history of interactions and the means to grow its’ visibility forever and ever! 

WORDPRESS.ORG AND PORTABILITY

Custom WordPress | Website Digital Footprint Ownership | Modern Full Width Responsive Design by Kinetic KnowledgeWordPress.org is open source software available under the ‘General Public License’ or GPL, which *generally* (within GPL scope) gives its’ user the right to do with it what they wish. Open source software might loosely be defined as base software code one can manage, develop, advance and/or launch applications (like themes and plugins) from without having to rewrite that base code. With WordPress.org and a little knowledge or help, a business can change hosts and never concern themselves with whether or not it’s all theirs. What’s more, there is nothing that compares when it comes to support. Whether for people that can pick it up and support generally or virtually any imagine- able application need, already built and ready for plugging in. There’s more support for WordPress than any other solution at any time. Ever. Period.