The 4 Areas Of Security You Must Manage!

the 4 areas of security defined

 The 4 Areas of Web Security Businesses Must Know

 

Your security is about risk reduction because the risk will never ever be zero. There is no perfect security solution or guarantee because hacks will come up with new methods every day. So, serious people need to get familiar with the 4 areas of security that matter to their web health. 

 

1. Local Computers & Communication

– the biggest area of vulnerability and where most hacks occur

– at minimum use malware scanning software ( i.e. malwarebytes.com )

– be reluctant to click on links or react to anything in email unless you are certain of who it came from

– search random website domains on Google before visiting because Google vets websites it indexes for malware downloading and nefarious activity


2. Website Updates Management

– manage a business website as if it is under attack because it is! 

– good website software advances and unless someone else owns your website, update it  

– with WordPress there are core updates, theme & application updates that either advance usability or harden code against vulnerability to hack

3. Website Security

– there are good & bad options suited for different users

– firewalls matter, most free solutions have no firewall

– inconvenient as it may be, you must encrypt login page URLs , usernames and passwords

 

4. Secure Socket Layers ( SSL )

– Google has stated SSL is necessary

– now they make it visible in the browser, you are either an ‘I’ or ‘Green Lock’ website

– it protects the exchange of information between browser and website from 3rd party computers who might otherwise get in between

– it may seem obvious for e- commerce, but people fill out contact forms and owners login to all websites from a browser! 

Is It My Website? = Is It My Digital Web Footprint?

Websites and Digital Web Footprint Ownershipwordpress business websites | kinetic knowledge

 

IS IT MY WEBSITE? DO I CONTROL MY CURRENT AND FUTURE MARKETING VISIBILITY ONLINE?

 

With Kinetic Knowledge the answer is always “yes!” With us you are never ever trapped and you can always move your website from host to host. This is important because with so many website providers the answer is often “No! No you can’t take it with you” AND that’s a big problem when you consider what a website’s accumulated ‘Digital Web Footprint’ is worth to your business.

  1. What will or have you been trying to accomplish with a website?
  2. What is the BIG long term picture?
  3. What happens to all my keywords search engine indexing direct to all my individual page URLs?
  4. What about bookmarks to my page URLs?
  5. What about back links from other websites?
  6. How about all my social popularity of shares, likes, pins and Plus 1’s?
  7. What of all that Visibility?
  8. WHat of all the resulting Traffic? 


All of it relates directly to records of your page URLs or ‘permalinks’ out all over the web. All in places where anybody, anywhere, at any time can discover you! And it can translate to sales at any moment! So do you want to keep that, including build on it? 
The question often stems from whether or not a business can take a site it has developed from one host to another. Time, effort and ( past & future ) money is always at stake SO before investing even a moment of time be sure to understand the consequences of not owning it all; be sure to understand the long term value lost and what’s truly at stake when you lose not only a website, but its digital footprint!

WHAT IS AT STAKE WITH YOUR DIGITAL WEB FOOTPRINT?

A website is the beginning and a means for future marketing. While marketing, search engine optimization and social voice require time, effort and money it all works toward building a long term visible brand via its ‘digital web footprint’. What is the technical definition of a ‘digital footprint’ (click here)?

It is a forever growing record of digital interactions recorded via page URLs or permalinks. A cumulative record, for instance, used by search engines to rank a site and its content versus the competition. It’s a page URL that maybe several people have bookmarked (or linked too, shared and/ or liked) possibly to recommend it to others or to save as a reference for when they are ‘ready to buy’. Its a lot of potential new business opportunities … assuming those URL records can stand the test of time.

And for this reason, not owning it can be a big long term mistake.

WHEN IS A WEBSITE AND DIGITAL FOOTPRINT NOT MINE?

You see the ads for curiously cheap or even free websites. Ever wonder how or even why it’s free? Maybe the provider is selling something else so profitable [i.e. shared hosting, registrar SEO or PPC service plans] it makes throwing in a template website worth doing free. It is a classic ‘bait & switch’ for the unsuspecting! Logic serves that virtually no business can afford to offer anything for free!

Maybe free suits an immediate need versus building your own site at a cost. There’s even the free subdomain of WordPress.com [i.e. mystore.wordpress.com] option, where authority gained from digital transactions are passed along to the primary wordpress.com domain… and that’s fair for free. Free or cheap is nice, but not if the marketer wants to both build and protect its’ long term record of digital capital interactions … and that potential that comes with it for future business growth.

FORM FOLLOWS FUNCTION

An architect might tell you that the shape or FORM of a building should be based upon its intended FUNCTION or purpose. Let’s parallel a ‘digital footprint’ in a way that defines what a website’s purpose SHOULD be.

The data trail left by interactions in a digital environment or, better yet, the size of a companies’ “online presence” measured by its’ history of interactions is it’s ‘digital footprint’. Inputs to a ‘digital footprint’ may include location, search engine crawls, keyword use and indexing, links, content amount, bookmarks, recommendations, social network activity, direct subscriptions and many more ‘signals’ that lend themselves to visibility (or a website’s function) over time. 

Why does a company build a website in the first place? Hopefully not only to own a Website Digital Footprint Ownership Modern Full Width Responsive Design by Kinetic Knowledgewebsite, but to be ever more visible online; to drive traffic, capture leads and generate business. For perspective, disregard all the signals a marketer’s website can accumulate in it’s ‘footprint’ over time. Rather, look solely at one – the time a business begins hosting its’ website on a particular URL. Time or ‘date stamp’ is a signal and it counts toward a search engine’s definition of authority in a competitive environment. Depending on the level of competition for visibility and traffic, for instance maybe in a less competitive geographic region, ‘date stamp’ for when a business arrived with some content at its’ URL can be enough to outrank the competition. And to outrank is, in theory, to drive traffic and potential new business. But remember, the time record is URL based! Worthless if you don’t own it! 

Most subjects and geographic regions are a great deal more competitive for traffic, but using the one signal demonstrates the larger value proposition and what’s at stake. The big picture is not just that a business should own its’ website, but it should be in control of an entire history of interactions and the means to grow its’ visibility forever and ever! 

WORDPRESS.ORG AND PORTABILITY

Custom WordPress | Website Digital Footprint Ownership | Modern Full Width Responsive Design by Kinetic KnowledgeWordPress.org is open source software available under the ‘General Public License’ or GPL, which *generally* (within GPL scope) gives its’ user the right to do with it what they wish. Open source software might loosely be defined as base software code one can manage, develop, advance and/or launch applications (like themes and plugins) from without having to rewrite that base code. With WordPress.org and a little knowledge or help, a business can change hosts and never concern themselves with whether or not it’s all theirs. What’s more, there is nothing that compares when it comes to support. Whether for people that can pick it up and support generally or virtually any imagine- able application need, already built and ready for plugging in. There’s more support for WordPress than any other solution at any time. Ever. Period. 

Website Security Features That Matter Most

The Important Website Security Features That Matter

 

There is a lot of confusion out there about what security is necessary for a business website. Careful: there’s an army of companies touting their product and one solution rarely fits all. What’s more, the threat always evolves so security must also be a committed personal process – locally with computer use. Website security is as much personal computer discipline as it is website security features, so best to get up to speed.

Reliable security stems from people, from process and from technology all working together! And in case there is any confusion about what Secure Socket Layers (SSL) do, they protect visitors coming in from a browser that then interact or share information with your website. What follows emphasizes the most relevant security features to protect the website itself.

What Website Security Software Features Matter When It Comes To Preventing Your Website From Being Hacked?

1. Brute force blocking – a live feature for monitoring login page activity to lock out IP addresses that repeatedly attempt to *guess* a password and username login. A two factor authentication option that sends a code required for login entry along with a username and password to another device can be a great add- on, but for some it’s too much;

2. Country blocking – a feature designed to stop or end repeated aggressive & malicious activity originating from a geographic region or country. For instance, repeated failed logins or a large number of page not found errors that alerts to this malicious activity coming from the same country and blocks it. This plus a manual capability that allows for pre- empting the blocking of any county or IP deemed not necessary can be useful;

3. Scanning – a feature that continuously searches for Malware, Viruses and any security vulnerabilities;

4. Comment spam filters – this feature checks on the source IP of inbound comments and any URLs that are included AND

5. Firewall – a feature that identifies malicious traffic by IP address and then blocks the attacker from any further access. Top solutions automatically update firewall rules based upon the latest threats, blocking attacks based on known / updated attack patterns and IP addresses; 

6. Database back ups – so that in the worst case scenario you’re able to go back and re- establish the website database before it was hacked; hopefully, worst case, there’s no more than a lost post or some simple to re- do edits;

Check out our WordPress advanced security solution, which does all of the above and more. Features like tracking all nefarious activity targeting WP site worldwide and updating itself based upon that data make this solution stand alone as best in class. Plus we guarantee support for cleaning a site that has been hacked and also Google re- submission making this security package unique!

Related Information:

How To Manage Website Security – Locally At The Computer Level!

personal security practices

In a previous post titled “So, Why Does Google Want Us To Use SSL?” we shared that there is NO security guarantee, especially because there are different areas of vulnerability – none more important than local computer personal management. The threat evolves so security is a continuous process; it’s as much about securing local computer personal processes and behavior as it is configuring & managing website configurations. Be assured – security stems from people, process and technology – all working together!

 

How To Improve Website Security Locally At The Personal Computer Level

As website administrators’ & owners, here are the actions we can all take to harden & improve our personal processes and behavior in order to improve website security:

  • Limit Access: Minimize administrative access to website dashboards. The less people with Admin’ status, the less exposure to mistakes.
  • Raise The Website Login Bar: Respect usernames & passwords, encrypt them with non- dictionary based words and include a combination of lowercase & capital letters, numbers and/ or symbols;
  • Host Choice: A little knowledge ( or help ) for what different host & service packages do and do NOT offer, for instance that shared plans are probably a compromise is a first step. The cheaper the plan the more you may want to concern yourself; whereas, a good managed dedicated host plan should improve security a great deal.
  • Backups: Reliable database & theme backups, including testing to be sure a website can be restored from its backup if it is damaged.
  • Stay Up-to-Date: Stay up to date ( or get help ) with WordPress updates that not only advance the software’s features BUT harden its code against vulnerability. There should be an administrative support in place that checks the status of the site’s extensible components with some frequency.
  • Trusted Sources: Do not load plugin applications or themes from sources not vetted as trusted and reliable. Sorry folks, but FREE is becoming a recipe for disaster. Malicious people and organizations will distribute free ‘nulled’ plugins and themes with malicious code. So don’t just load up anything that comes down the pike.
  • Security Updates and News: Security vulnerability affects all software, WordPress being no different. To stay current, subscribe to reliable sources of information in order to be informed of the latest issues & trends.
  • Security Software: Use security software that not only helps protect in real-time by perpetually searching for Malware, Viruses and security vulnerabilities, but that firewalls identified attacker IP addresses. Even entire country blocking, temporarily or permanently, should be possible.
  • Working Environment: Be sure the local computer, browser and routers are up-to-date, free of spyware, malware, and virus infections. Anti- virus ( = malware that spreads from PC to PC ) and anti- malware software is recommended. Also secure your mobile devices. Install any updates as soon as they are available.
  • Personal Passwords: The goal with a username & password is to make it difficult for others, including machines, to guess. Hard for even a brute force attack to succeed. A key to this is making it Complex, Long, and Unique. And if an IP fails to enter a couple times, maybe 3 times, than to deny that IP

And while personal practices and computer management are everyone’s responsibility, this post does not suggest busy professionals can handle it all; it does however suggest there should be knowledgeable WordPress support to manage what you may not be able too. And please, ask us about Advanced WordPress Security and Host Management

Related News:
So, Why Does Google Want Us To Use SSL? 
The Truth About Hacked Websites