shared hosting versus managed hosting Define ‘Shared Hosting’

Shared hosting is a type of web hosting where a single server hosts multiple websites, sometimes hundreds. Many websites sharing the same resources on a single server will certainly keep the owner of the server’s costs low. It’s typically priced for the public based upon the assumption those using the host won’t need much in the way of server resources. The benefit to a website owner is the low monthly cost for getting a website live. If you have chosen cut-throat website host pricing for your business website then it is likely that you have chosen shared hosting!

We saw a relatively high profile web consultant recommend that his audience use a super cheap host service. He spoke nothing of the potential pitfalls, probably had no idea himself … BUT we felt we should write on the subject here to point out the potential downside. For instance, if there are 500 random websites on 1 shared host server and 1 website sees a large increase in traffic then it will draw from the shared bandwidth of all 499 other websites. Slowdowns become highly likely, even full downtime and that’s just the obvious stuff.

For the business with legitimate traffic or that is fighting a competitive SEO battle, shared hosting is NOT a way to go! If you are serious about your web presence, you need either a VPS or a Dedicated service. The benefit of these options is that resources like bandwidth are not shared and so, for instance, up-time and page loads should be more reliable and quicker.

When Hosting Sounds Too Good To Be True … It Is!


Shared hosting is not sufficient for a website with potentially high traffic spikes. You have spent time and energy building a product, services, and a brand, so when you grow or get a popular moment are you prepared? For example, say points to your website one day and there’s a traffic surge. With shared hosting, there’s a chance you’ll go down before you ever benefit from that surge. And if so, what of the reward for all your hard work?

If your site grows in popularity are there even options to optimize for additional traffic? What is the cost to transfer your website and content seamlessly? Have you thought any about the retention of your data, images and video files? How about your back-links? Your subscribers? Search engine indexing? How much will it cost to get someone experienced enough to successfully transfer all you have accumulated and that you want to protect, correctly?

What Is Hosting with a FREE Install?


What does a one-click install mean anyway? Does it even address updates or that the software quickly becomes problematic it’s not updating? If a major security release ever came along, will this host mange it or tell you? And if so, are you waiting until the installer decides to update… rather than right away?Do you have any custom design? Any custom configuration? Certainly, you have custom Search Engine Optimization? How about plugins? Are you using or embedding any 3rd party software? Analytics maybe? And what if all those features begin to hog resources? Will your shared host simply shut you down with no explanation. Got a question about modifying something or adding a new feature? Either plan on lots of research in the support forums, assuming someone there has even dealt with your problem before. And folks, our CTO used to manage those forums! He’ll be the first to tell you the volume is such, dozens of questions go unanswered. What would you expect when the forums are volunteer?

Get Better Host & Updates Management Service!


Folks, with shared hosting you need to be realistic about potential downtime, service limitations, the possibility of things breaking and additional costs.

What do serious business people do? They get a dedicated website hosting, with managed updating and responsive service… maybe like ours! Unlike most host plans, you will NEVER wait in a phone system only to receive the next service person who is NEITHER familiar with you or your business. This team is vested in understanding what your business does. A genuine marketing host and updates management service, we limit website numbers per server and place focus on understanding your website, its theme, applications and the purpose of your business. No weaponized service people or confusion-selling and no long term contracts, just effort to inform and support your business.

That’s personalized WordPress hosting & updates management; that is Kinetic Knowledge!


Is a FREE or a DIY Website Enough For The Serious Business?

FREE and DIY Website solutions are advertised as the answer to small business owners’ prayers. Their argument is a top solution for little to no cost. From the ‘just getting started small business owner’ all the way to the ‘most discerning flush with cash business owner’ – FREE is certainly always interesting. But can FREE support a serious marketer? What are the “hidden costs” in these solutions? What are the limitations? Businesses have so many challenges, none greater than building a relevant brand. What are the likely realities of FREE or DIY?

Top 10 Things to Consider Before Using a FREE or DIY Website


    1. What is the investment of time in a ‘learning curve’ with a free solution?
    2. Does a/the user own anything, the website or its web footprint, with a free solution?
    3. Does its user own or control her own content with a free solution?
    4. Does a free website provider run advertising, potentially competitive, on the website in order to monetize what is supposedly free?
    5. Is there any support if something goes wrong with a free solution?
    6. Is there any accountability to a particular business owner’s requirements with a free solution?
    7. Are there legitimate search engine optimization tools, including that advance when search engines advance, with a free solution?
    8. Browsers, Search Engines, Google always evolve… what is a free website solutions’ incentive to keep up?
    9. Will free website solutions change their policies to a users’ detriment?
    10. Are all necessary features and applications, plus any flexibility for their customization, available to the average business with a free solution?


Can business assets such as a BRAND be trusted to FREE services? If there are genuine business requirements it may NOT only be useful, but cost-effective to look into website ownership and a genuinely vested interest in webmaster support. And let’s not forget the age-old reality that marketing agencies exist to offer a breadth of experience in business strategy and brand promotion. 

Ask us about how WordPress is a Business Advantage and also about webmaster services support the serious marketer! 

Hosting For The Serious Business Versus Shared Hosting?

Lately, we have been aiming to inform on some of the technical aspects of WordPress as well as better website hosting & website management for the serious business, including details like the importance of digital footprint management and the different types of WordPress.

Because of the way host options are often sold (to uninformed buyers) one can easily end up with the wrong solution. While WordPress offers a business unrivaled website power & flexibility, the way it is hosted matters! Let’s start by describing the most common host plan:

‘Shared Hosting’ is host service where many websites reside on one server. Generally, it is the most economical option versus Virtual Private or Dedicated because so many company websites share the cost of a provider’s server maintenance. Of course, ‘Shared Hosting’ is economical because it is often oversubscribed. In order for it’s the provider to maintain a profit, it’s likely shorting services & capacity.

Better Website Hosting

A modern website or Content Management System (CMS) requires more than a host, it requires constant updating, bandwidth for speed and it requires management! Learning how to use WordPress can be relatively easy, but for it to function at its’ best it will need management. It’s something a basic Shared Hosting plan isn’t going to deliver. For instance, with oversubscription there’s likely going to be more and more security exposure to all those random sites; with oversubscription, there’s going to be fewer resources for speed AND then who’s going to manage updates, plugins, bugs & security patches? Certainly not the average ‘shared host’ and certainly not with a custom website.  

In order for a WordPress website to function at maximum capacity, there are server-side resources required. Those include scripting languages like PHP, as well as database systems like MySQL. There’s caching, 3rd party application integration, content backup,  and complex security issues that will all tax a server! There’s a need for general human concern! In a general Shared Hosting environment, where RAM and CPU are often limited by the sheer number of random websites loaded up, page loads will slow. And slow pages can have a ‘ripple effect’ that defeats the whole purpose of being there. After all, do any of us like or even trust super slow loading websites?

Have a look at at a Comprehensive Managed Hosting, Customer & Marketing Support Services package to see an example of how a host might better support your serious business.

Website Contact Form Use And Settings


When a website contact form is filled & submitted, that submission’s information is emailed to the address assigned in the form’s settings. And while email is convenient for busy people, there is always another reliable option: a website owner can login and review contact form submission messages in the website dashboard. For that option go to ‘Forms’ then to ‘Entries’ and all submission messages will be listed in reverse chronological order; however and with email being the preferred option, there is a common situation where something about the incoming email trips up email host spam & blocking filters. So let’s look at why and how to deal with it.


What To Do When Email Notifications Fail To Arrive In Inboxes

What should a business do if it is not receiving contact form email in a specific inbox?

1. First, check Spam folders for in case messages are being routed there. Like it or not, we have to own our spam files day to day.

1. a) If good messages are in a spam folder then mark as “Not Spam” using whatever option the email provider offers in order to prevent form entries from landing there again.

2. If the email are NOT in Spam, then login to the website and check to be certain the correct receive- email address is assigned in the form settings. Often, in the heat of design and development, an address is setup based upon logic at the time. In many cases, that email address later proves to be wrong for this purpose.

2. a) Also double- check the “Email to” field to be certain its entered correctly. If not then correct, re- set the app and test!

3. Because the issue may lie with the email hosts’ definition of spam and/ or its’ spam blocking setup, a business may want to have the form set up to email multiple addresses. If so, be sure to separate each address with a comma.

3. a) Once multiple addresses are setup, test the form and check each all email inboxes. If any receive an email it proves the contact form application works and the email host is the issue. 99% of the time we find this is the case because the apps work – its’ the email host who’s random definition of spam setup that is the issue.

4. Regardless of all the above, it is always pro- active to have the email inbox host whitelist both a) the website host IP address and b) the website/server/contact form host email address.

Delivering contact form email can be tricky and there are situations where incoming email is blocked by its’ host. Worse, the email host is less than cooperative in troubleshooting the issue. If contact form email notification messages do not arrive in the Inbox of choice or its’ Spam folder and the email host claims the website form application is at fault, well then a logical course of action may be to switch email hosts. If so, we recommend Gmail; preferably Google Apps class Gmail.