Define SSL So let's define SSL, which stands for Secure Socket Layers. SSL is not website security, for instance where firewalls identify nefarious IP addresses and block them from visiting the site. Nope, SSL encrypts or protects a web visitors' connection from their browser to a website. It used to be that when you looked at a URL in your browser you would see [...]
Google Listing Best Practices Whether your business has a visitor-friendly location or you strictly go to the client's location - you are eligible to create a Google listing business profile. That is so long as the information you submit follows Google Listing Best Practices, including whether the business has a walk-in location or NOT. If all information complies with standard Google policies then the [...]
Getting Control Of Your Google Listing! If your web marketing strategy includes being found locally, then a NECESSARY tool is going to be your Google My Business (GMB) listing. If you have been in business a while, then the chances are it already exists and you are going to want to get into your Google listing setup. If you don't already control it, go [...]
Why Marketers Must Use Google Listing Posts Having a Google listing post strategy is more important than ever! When business owners produce 'Google My Business' posts that are timely & relevant they often find consumers click through at a high rate. But why? Remember that the mental availability of the viewer is much higher than, for instance, with advertisements which are generally an interruption to [...]
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