Does Your Business Use The Google My Business Tools?
If your business marketing strategy includes being found locally by qualified consumers, then a CRUCIAL tool is going to be Google My Business; particularly its local map & search listing tools.
It’s important to note that Google My Business can never replace a website for its depth of specific information, its presentation of a unique brand or it’s broader than local potential geographic visibility; however, it will certainly detail your most fundamentally important information in parallel, as well as compliment, your website with a public (by means of reviews) local identity. Oh, and by the way, it’s FREE.
Google Produces The Majority Of Searching
After all, the majority (maybe 90 percent?) of organic searches come from Google. Google’s Knowledge Graph uses verified Google My Business information to support its database of businesses, hopefully including yours for locally targeted searches. Let’s face it- when someone Googles “Security Installations Company Elizabeth NJ” and you happen to own a security installations business in Elizabeth NJ … you certainly want to be up at the top of those search results.
And folks, this is not something to set up and forget. To be the leads driver it can be for your business, Google My Business needs to be tended to! So let’s look at how Google My Business will help your business capture local leads.
Google My Business (GMB) Listings… And More
Typical search results include a stack of information including advertisements up top, a local Map Pack of GMB listings and then the organic search results. With GMB you are shooting to be in that local Map Pack of listings, just beneath the ads. Pay attention to these details in order to maximize GMB for better visibility in those highly qualified local search results!
If you haven’t used this tool, the chances are your business is already listed … but you still need to claim your listing! To control a listing on Google My Business a business owner or authorized representative must be able to verify that it either has a physical location that customers can visit, OR show that it will travel to where customers are located. Be sure that it offers a) accurate business name, b) location address (or visit area radius), c) phone number and/or website address, d) business hours, e) the best business categories possible (by choice only) and a f) detailed description. Once a new listing is created & verified, a Google Maps location listing is also generated that synchronizes with traditional Google Search for local visibility.
Like with a social network account, a Google My Business listing offers posting. It’s for sharing announcements, offers & sales, new products, and events via posts that come standard with the listing. It includes the ability to add pictures & graphics. To ignore posts is a LOST opportunity! It’s not only timely information about the business, but it can also provide a backlink to website pages and posts where a greater depth of information can be found. It is also a chance to reinforce the keywords your business targets in searches. Recommendation: post to your Google listing every week, the potential is enormous!
While no one can control who gives them a review, the public review profile that listings offer compliment a web presence. A listing with reviews & consistent (to website) information offers a public and, thereby, trusted local identity. Be sure to ask customers that you know are happy to write reviews so that a history can form. Furthermore, respond to people who have taken the time to post a review to demonstrate that you are paying attention. If someone ever leaves a bad review – do NOT react, but take the time to answer in a way that demonstrates professionalism and genuine concern to the public.
GMB offers the addition of photos. Some potential clients wish to see you, your work and even your place of work. Listings with more photos attract more attention!
GMB knows that you cannot grow what you do not measure. It provides data & analysis in order to show what these tools, as well as the effort involved, are bringing. They may also shed light on what the listing is not bringing and why. Knowing more about how to get a leg up with folks that were looking for what your business offers can only help to capture them going forward.
Local Visibility Drives Leads & New Business
What it boils down to is local information matters to consumers AND what people want locally matters to Google, so it had better matter to you! These details affect your business visibility when it comes to hyper-local search results and the map pack area consisting solely of Google My Business listings. So get verified, plug in your data, post, and pay attention to your GMB account. If you can’t do it, get someone in the know on Local SEO involved. We’d love to help you!