How To Blog For Your Business how to blog for business | kinetic Knowledge nj

You are thinking about blogging or maybe ‘how to blog’ for business to support a better web presence? Maybe you want to support competitive SEO and visibility with ‘qualified searchers’ looking for the services you offer. So how can blogging support this?

A blog can certainly help with search engine optimization (SEO), active & current content is a signal that search engines will use when comparing one business to another. It is content that can reinforce existing target keywords, internal link structure and it will also broaden the number of subjects & keywords a website covers.  A business can summarize its’ blog posts as a source of new subjects for social media posts, just be sure to link those back to the posts.

Specific blog posts may be found by the most qualified searching leads out there; those people already researching the subjects you happen to be writing up. In a time where our prospective leads believe they can (re)search anything they ever want or need when they want it, we need to meet that intent and earn their trust with good content! We can do it by volunteering all the answers they are searching for … using a blog!

Bog Post Defined

A blog post should offer insight or maybe a story about a particular topic you happen to be familiar with. For a business, there are so many potential lead-driving subjects to blog about. Take a home inspection company that sees so many “what-is-this”, “why-is-this?” or “what-not-to-do” post opportunities in the course of their daily work.

A blog post can offer criticism, praise, analyses, instruction, new findings and so many more subjects that are inevitably being searched by the qualified prospective leads that are your target audience.

Writing Better Blog Posts 

To start, a business blogger should always ask, “is this blog and the subjects we’ll cover something my target audience will want to read?” Can I make the information in each blog post useful to those who may want to hire or refer us? Better yet, will it help prospective leads answer the questions they are (re)searching. And always think, what keywords would they most likely enter into that search bar. 

Begin your posts with something to capture their attention, a call-to-action, because it’s not good enough to simply answer a question. Then provide good context or depth for the issue or subject. From there include the steps for identifying then dealing with the matter. Visual examples like images or videos can only support this effort! And last, it never hurts to remind folks how your business can help.

Local Business Blog Post Examples

Does Your Business Need A Blog?

Blogging is a cost-effective way to improve your web presence, your SEO, and your overall marketing to prospective leads. Whether you need to set up a blog site, to add a blog to an existing website, assistance with blogging that supports a local SEO goal, or someone to simply write & publish the blog posts for you – Kinetic Knowledge offers website development, copywriting, and blogging services.

Business Blogging: More Visibility, Better SEO

business blogging

Maybe on the brighter side of our current Covid-19 quarantine, some at-home affords us all a little time for the kind of writing that helps the average business generate leads. Be certain that regardless of when – business blogging is always a good investment in your business.

Your blog must be leveraged to share useful information about timely events, challenges, a question answered and/or knowledge acquired in the day to day grind of your specific business. Assume that if information in your blog post is useful to people then not only are they ALREADY searching for it, BUT that search engines will recognize, index and rank it (=SEO value)!

And by the way, never ever underestimate the value of being appealing to humans who may also share your brand and your knowledge with all of their friends & acquaintances! When used with discipline, business blogging from your website will give both short and long term value! 

Best Business Blogging Practices!


1. Have your target keywords list ready! Ultimately you want to impress people with your business blogging, but in order to capture those qualified individuals searching the very subject you’re writing about you must use the keywords they will search!

2.  Create strategic post titles! Search engines and humans typically want different things out of a title; to be successful you must strive to please them both. One of the first elements a search spider will seek when crawling a new post is the title, so be specific enough for spiders to identify the purpose and brash enough to attract people’s interest!

3.  Leverage your content! Search engine spiders tend to look for phrase consistencies in titles and also high in page copy. So create compelling introductory paragraphs that include target keywords. Don’t overuse keywords or use them out of context because search engine algorithms have filters. What’s more, duplication is also boring for humans.

4.  Add good links! When competing for search rank, links remain an important signal. Links matter most when relevant to the purpose of a post. The best way to generate inbound links organically is to create content others will appreciate enough to link back too. Consider notifying news sources that might be interested because they may link to you. Creating links from posts or pages you have already written, essentially voting for those pages yourself, is also a proven signal. Whether creating or receiving links, it’s always best to have them affiliated with similar subjects.

5. Use Proper Formatting! Most readers qualify whether or not they will read deeper in about a second. It’s imperative you make it simple for them to decide. Use simple formatting and a clean layout for every blog post. Bold section titles or headers and bullets or numbers can be a great way to call attention to emphasis points. Fonts should be uniform throughout, with photos and well-placed links. If it’s a train wreck for the eye, people will not give it a chance.

6.  Add Images & Video when possible! Search engines place emphasis on alternative image and video content as good support. Use proper tagging as well as descriptive text techniques so that they are easily understood and work to support competitive indexing.

7.  Maximize the number of places blog posts and the brand appear! Social networks and some listings offer post-capabilities. With this, there is an opportunity to gain visibility with more who may appreciate the information shared in the post. Share with the intention of bringing interested parties back to where capturing their interest as leads is best served. For instance, Twitter is not the brand… but it can be used to get people there!

Looking for affordable help with an effective website, business blogging, content and/or SEO? Kinetic Knowledge is a leading Local NJ SEO Service.

Blogging Copy Writing Services | Kinetic KnowledgeCONTENT IS ADVERTISING!

Apologize for the rude title, but the point is valid. The subject of content is so incredibly important to your business this post ONLY means to ask you to think about whether or not your content is of any value to prospective leads. Is it or is it not our job to convince prospective buyers our products and services offer great value? On the web, where consumers have all the control, the demonstration of value is everything … and it stems from current useful content that can/ will serve as advertising!

So, does your content stink?


Blogging Copy Writing Services | Kinetic KnowledgeDid you know that Google places its greatest emphasis on content quality? Many would have that it is the number of links or social shares, but the fact is that when comparing your content to all of the competition Google’s algorithm seeks specific topics and authority for them.

It means that when your pages are current subject- specific sources of information they can deliver competitive search results. The algorithm looks at the content on the page, how often the page is chosen from search results, the amount of time spent on the page, etc. to draw conclusions about user experience versus the competition.

Raw keyword repetition or vast numbers of back- links won’t take a business far any longer, but good content will. Google wants to see pages that use words intelligently and logically — that support the queries searchers enter. Is this content the credible, accurate information needed?

Today, it is more likely that heavily- linked pages are getting their butts kicked versus pages created based upon a delivery of high quality content!

Remember the rule!: Google’s only goal is to deliver the experience that its’ searchers want.



Imagine the viral potential content has for your business as advertising when, for instance, a blog post:

  • appears live on your website, demonstrating value for those qualified visitors;
  • indexes high in the search engines for its various topic keywords;
  • appears in social networks where it’s potentially visible to thousands;
  • is sent out to an entire email database direct;
  • is shared by recipients out to their social network connections;
  • is bookmarked by many as a reference AND
  • then finally it is linked to from other websites.


There are so many questions answered in our typical ‘business day’ that would be useful to prospective new business leads. If we can find the time to publish them our knowledge has the potential to make someone somewhere searching for those very answers … a new client.

If your content stinks … maybe it’s only for a lack of commitment to leverage the good answers we all have … as advertising.


If you need help, let’s discuss a content review & strategy. Kinetic Knowledge offers experienced copy writing & blogging services, so let’s discuss a program that fits your particular needs & budget!

Competitive SEONegative Signals And Your Competitive SEO

We always keep a close eye on what are considered to be the major competitive SEO signals because they are an advantage for our clients and also because they are forever changing. At the same time, it’s important to determine those signals that have the largest negative impact?

While the battle among competitive business marketers carries on every day, it must start with the content. We recommend a laser-like focus on creating the most current useful content possible. Avoid schemes or tricks because Google is rarely ever behind the curve! Here’s a look at 5 signals that will damage page rank position in the search engine result pages.

5 Negative Signals Influencing Your Competitive SEO


  1. Non-Mobile Friendly Content
    • Simply put, “How did you miss this one?” It was public knowledge starting in April 2015 that Google would begin to penalize nonmobile-friendly content in its indexes. Since then it’s only gotten worse for nonmobile friendly offenders. 
  2. Static Content
    • Google only wants to show relevant timely and user-friendly content in its index. Depending on industry news for what is likely happening day to day, Google crawls every single day for the most timely information in posts and or pages. Get into to keeping your content current with new information, keywords and timely publish dates!
  3. Machine Written Or Duplicate Content
    • Popular amongst some short-sighted SEOs, there is software that spits out rewritten versions of an already published article. It’s almost a given that machine written posts are going to be boring or even uninteresting to humans. If so, assume it is also going to be uninteresting to search engine algorithms.
    • Google has never wanted duplicate pages in its index. In one instance over 4,100 real estate blogs released the exact same post because their owners purchased the same content from the exact same source. Guess what blog was indexed for that content? Only the guy selling the content. Google is not looking to police plagiarism, but it certainly sees duplication. When your pages are neglected the negative effects may include 1) wasting the keyword indexing a spider crawl brings, 2) the resulting loss of qualified visibility and 3) the loss of back-links, shares, and/or likes favorable to your search engine positions. It’s also believed by some that duplicate pages are, in fact, a ‘bad behavior red flag’ that does bring a penalty.
  4. Links Out To Bad Sites
    • Who you link to matters and it always has. Sometimes we get those email, “Hi, We’d like to exchange a link with you” OR EVEN “we’ll pay you for a link to our site”… and you must ignore them! You control it, so careful about the links.
  5. Keyword Stuffing
    • In 2006 Google may not have noticed that you put the words “Malibu CA Builder” on your page 25 times. In fact back then the more the better, but do it today and your site’s page will disappear from the index. Underestimating a search algorithm’s ability to detect poor content is a mistake, but this practice is the oldest trick in the book and the easiest for a search engine to identify.

And that’s just 5 of the worst and also most obvious things you can do to ruin your SEO? Search isn’t a static environment; the rules are proprietary to Google and the other engines AND they are always changing. The best bet is and has always been based on what Google wants and needs, which is good content. They want information on every subject so they can offer the best answers & solutions possible. Simple logic is to give the people what they need and Google will like it.

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