Blogging Copy Writing Services | Kinetic KnowledgeCONTENT IS ADVERTISING!

Apologize for the rude title, but the point is valid. The subject of content is so incredibly important to your business this post ONLY means to ask you to think about whether or not your content is of any value to prospective leads. Is it or is it not our job to convince prospective buyers our products and services offer great value? On the web, where consumers have all the control, the demonstration of value is everything … and it stems from current useful content that can/ will serve as advertising!

So, does your content stink?


Blogging Copy Writing Services | Kinetic KnowledgeDid you know that Google places its greatest emphasis on content quality? Many would have that it is the number of links or social shares, but the fact is that when comparing your content to all of the competition Google’s algorithm seeks specific topics and authority for them.

It means that when your pages are current subject- specific sources of information they can deliver competitive search results. The algorithm looks at the content on the page, how often the page is chosen from search results, the amount of time spent on the page, etc. to draw conclusions about user experience versus the competition.

Raw keyword repetition or vast numbers of back- links won’t take a business far any longer, but good content will. Google wants to see pages that use words intelligently and logically — that support the queries searchers enter. Is this content the credible, accurate information needed?

Today, it is more likely that heavily- linked pages are getting their butts kicked versus pages created based upon a delivery of high quality content!

Remember the rule!: Google’s only goal is to deliver the experience that its’ searchers want.



Blogging Copy Writing Services | Kinetic KnowledgeImagine the viral potential content has for your business as advertising when, for instance, a blog post:

  • appears live on your website, demonstrating value for those qualified visitors;
  • indexes high in the search engines for its various topic keywords;
  • appears in social networks where it’s potentially visible to thousands;
  • is sent out to an entire email database direct;
  • is shared by recipients out to their social network connections;
  • is bookmarked by many as a reference AND
  • then finally it is linked to from other websites.


There are so many questions answered in our typical ‘business day’ that would be useful to prospective new business leads. If we can find the time to publish them our knowledge has the potential to make someone somewhere searching for those very answers … a new client.

If your content stinks … maybe it’s only for a lack of commitment to leverage the good answers we all have … as advertising.


If you need help, let’s discuss a content review & strategy. Kinetic Knowledge offers experienced copy writing & blogging services, so let’s discuss a program that fits your particular needs & budget!

Maximizing A Return On Business Blogging?

Based upon questions we’ve been getting, no time is better than now to business blogging best practices | copywritingreview the very best practices for your business blogging. And while there are never ‘search engine rank guarantees’, not as more and more competitors emerge daily with their own strategies, we see clients all over North America achieve search engine visibility success leveraging their business blogs every day! When used with discipline, best practices will maximize the short and long term value of the effort! And by the way, never ever underestimate the value in being appealing to humans!


The Best Business Blogging Practices!

1. Have your target keywords list ready! Ultimately you want to impress people with your business blogging, but in order to capture them in the search engines you have got to be visible for the phrases they will search!

2.  Create strategic post titles! Search engines and humans typically want different things out of a title; to be successful you must strive to please them both. One of the the first things a search spider will encounter when crawling a new post is it’s title, so be specific enough for spiders to identify its purpose. Yet, be brash enough to attract people’s attention as well!

3.  Leverage your content! Search engine spiders tend to look for phrase consistencies in titles and also high in page copy. Random spider crawls also digest more content toward the top of a page or post. So create compelling first paragraphs that include your target keywords. Don’t overuse keywords or use them out of context because search engine algorithms have filters to flag this behavior. What’s more, too much keyword duplication is also just boring for humans.

4.  Gather and add good links! When competing for search rank links remain an important signal, including those you create to other content of your own. Links matter most when relevant to the purpose of a post and also when they come from a trusted source. The best way to generate links organically from others is to create content others will appreciate enough to link back too. Consider notifying news sources that might be interested because they may link to you. Creating links to relevant articles you have already written, essentially voting for those pages yourself, is a proven signal. Whether creating or receiving links, it’s always best to have them laid into descriptive anchor text /copy. Search engines prefer anchor text based links! If your page is about widgets and the link comes from text such as ‘the top widgets’ – search engines will value that more than they would links from ‘go here’ or ‘go to

5. Use Proper Formatting! Most readers qualify whether or not they will read deeper into your post in a second. It’s imperative you make it simple for them to decide. Use simple formatting and a clean layout for every blog post. Bold section titles, bullets and numbers are a great way to call attention to emphasis points. Fonts should be uniform throughout, with photos and links well placed. If it’s a train wreck for the eye, people will not give it a chance.

6.  Add Images & Video when possible! Search engines place emphasis on alternative image and video content, so they are actually separate competitive visibility opportunities to text based content. Use proper tagging, as well as descriptive text, techniques so that these images and video are easily understood and working to generate competitive indexing.

7.  Add ‘Call to Action’ & Contact Information! A call to action like, ‘Please, Use Our Complimentary Santa Barbara Online Property Search’, linked to that resource drives greater engagement. And in case they’re ready, be sure to have contact information easily accessible! Remember, most people do not want to be a part of a conversation; if they’re interested, most will call or email direct!

8. Maximize the number of places blog posts and the brand appear! Social Networks typically offer posting and while placing blog posts or excerpts of them aren’t going to present a brand exclusively, they certainly offer you an opportunity to be visible to people who may want the information, related product or service. Many allow for [branded] blog posts to automatically appear via feed, eliminating the need to duplicate the effort in two or more places. Focus on as much visibility in as many places as possible, but do it with the intention of bringing prospects back to where an opportunity to capture them is best. For instance, Twitter is not the brand… but it can be used to get people there !

Looking for affordable help with an effective website, business blogging, content and/ or managed WordPress? Kinetic Knowledge is a leading WordPress Management Service.

5 worst things to do to your SEO5 Of The Worst Things You Can Do To Your SEO?

We always look at the major SEO signals because they can be such an advantage for our clients and also because they are forever changing. At the same time, we’re trying to determine those that may have the largest negative impact? Here’s a look at the 5 factors that will inevitably damage your position in the search engines. While the battle carries on amongst competitive businesses every day, including schemes to game ‘search engine algorithms’, it’s really about the content. We recommend a laser-like focus on creating the most current and useful content possible. And avoid the schemes or tricks, Google is smarter than that!

5 Of The More Negative Factors Influencing Your Search Engine Positions


  1. Non-Mobile Friendly Content
    • Simply put, “How did you miss this one?” It’s public knowledge that starting April 2015 Google would begin to penalize nonmobile friendly content in its indexes. Since then it’s only gotten worse for nonmobile friendly offenders. 
  2. Static Content
    • Google only wants to show relevant timely and user-friendly content in its index. Depending on industry news for what is likely happening day to day, Google looks day by day for timely information in posts and or pages. Get into to keeping your content current with new information, keywords and timely publish dates!
  3. Machine Written Or Duplicate Content
    • Popular amongst some short-sighted SEOs, there is software that spits out rewritten versions of an already published article. It’s almost a given that machine written posts are going to be boring or even uninteresting to humans. If so, assume it’s going to be uninteresting to search engine algorithms as well.
    • Google has never wanted duplicate pages in its index. In one instance over 4,100 real estate blogs released the exact same post because their owners purchased the same content from the exact same source. Guess what blog was indexed for that content? Only the guy selling the content. Google is not looking to police plagiarism, but it certainly sees duplication. When your pages are neglected the negative effects may include 1) wasting the keyword indexing a spider crawl brings, 2) the resulting loss of qualified visibility and 3) the loss of back-links, shares and/ or likes favorable to your search engine positions. It’s also believed by some that duplicate pages are, in fact, a ‘bad behavior red flag’ that does bring a penalty.
  4. Links Out To Bad Sites
    • Who you link to matters and it always has. Sometimes we get those email, “Hi, We’d like to exchange a link with you” OR EVEN “we’ll pay you for a link to our site”… and you must ignore them! You control it, so careful about the links.
  5. Keyword Stuffing
    • In 2006 Google may not have noticed that you put the words “Malibu CA Builder” on your page 25 times. In fact back then the more the better, but do it today and your site’s page will disappear from the index. Underestimating a search algorithm’s ability to detect poor content is a mistake, but this practice is the oldest trick in the book and the easiest for a search engine to identify.

And that’s just 5 of the worst and also most obvious things you can do to ruin your SEO? Search isn’t a static environment; the rules are proprietary to Google and the other engines AND they are always changing. The best bet is and has always been based on what Google wants and needs, which is good content. They want information on every subject so they can offer the best answers & solutions possible. Simple logic is to give the people what they need and Google will like it.

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