Entries by Kinetic Knowledge

How Can Social Media Support SEO?

Does Social Media Support SEO? Businesses often ask, “Does social media support SEO?” And while it is so important to remind folks that there is no one ‘silver bullet’, the answer is yes that social media will improve a company’s competitive search results. So back in 2014 Google’s Matt Cutts (i.e. in-house SEO authority at […]

What Are Google Listing ‘Suggested Edits’?

About Your Google Listing Things change fast on the web. If you weren’t paying attention, you may have missed Google’s 12/09/21 announcement. The name of its local listing platform, formerly ‘Google My Business (GMB)’, was renamed ‘Google Business Profile (GBP)‘. And you are busy doing your job, so does the platform’s name really matter? Maybe […]

Google Screened or Guaranteed – ‘Local Service Ads’

‘Google Screened or Guaranteed’ Advertising – ‘Local Service Ads’ If you haven’t noticed yet, Google added a form of local advertising high atop its local search result pages. So there are ‘Pay Per Click Advertisements’ and then ‘Local Map Pack Listings‘ set over the traditionally sought-after organic search results and NOW Google has also squeezed […]