Entries by SrA504abMn

Geo- Targeted Content And Local Authority!

Geo Targeted Business Owners    Content is the cornerstone of any competitive web presence. The goal must always be useful information that discerning potential buyers will appreciate. Useful information that demonstrates authority to a search engine will simultaneously support a visiblity- connection to those same potential buyers – when they search. For MOST business owners […]

Gathering Reviews Must Be Standard Operating Procedure!

Online reviews from clients not only increase visibility, but they build trust with qualified searching consumers. Getting reviews obviously matters; however, the fear of a bad review is also a common source of anxiety for business owners. While a business must accept it cannot control the reviews it gets, it must place MORE concern with […]

Beware Of Spoof Email!

Spoofing: Be Careful With Email Links And Attachments We have mentioned before that your business computer ( see: Web Security A Business Must Manage ) is the biggest area of vulnerability and where most hack attempts are focused. Due to a rash of ‘spoofed email‘, we feel compelled to send a BIG heads’ up on the […]

Search Or Display Advertising?

Search or Display Advertising, Where Should My Business Spend? Contrary to popular belief, when it comes to web- based advertising it is Display (i.e. Banners, Video and Rich Media) that outsells Search. Likely because display advertisements cost less, on average 30% less than search ads. Display can work for a lower-budget brand awareness, new brand/ […]